---
title: CX Insights for Home Builders | Digital Tools (2)
description: Digital Tools | Insightful articles to help home builder create a better home buying experience. From Experience Management (XM) to Voice of the Customer (VoC), we explore strategies to help you improve your Customer Experience (CX). (2)
---

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# Digital Tools and Trends for Builders

Digital tools, trends, and resources for home builders and new home construction.

- [![How Technology Improves Subcontractor Communication in Home Building](https://www.bokkagroup.com/hs-fs/hubfs/pexels-cottonbro-7439136.jpg?length=500&name=pexels-cottonbro-7439136.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/how-technology-improves-subcontractor-communication-in-home-building)
  
  ###### Articles
  
  ## [How Technology Improves Subcontractor Communication in Home Building](https://www.bokkagroup.com/home-builder-insights/articles/how-technology-improves-subcontractor-communication-in-home-building)
  
  
  
  
  
  Today the difference between a smoothly executed project and a chaotic, over-budget nightmare often comes down to one critical factor– communication.[...]
  
  
  
  [Paul Gortzig - Director of Sales](https://www.bokkagroup.com/home-builder-insights/articles/author/paul-gortzig) on March 24, 2025
  
  12 min read
- [![Introducing Builder Signal 2.0: Elevating Customer Satisfaction During Construction](https://www.bokkagroup.com/hs-fs/hubfs/LinkedIn%20OPT%203.jpg?length=500&name=LinkedIn%20OPT%203.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/builder-signal-2.0-elevating-customer-satisfaction-during-construction)
  
  ###### Articles
  
  ## [Introducing Builder Signal 2.0: Elevating Customer Satisfaction During Construction](https://www.bokkagroup.com/home-builder-insights/articles/builder-signal-2.0-elevating-customer-satisfaction-during-construction)
  
  
  
  
  
  The International Builders' Show (IBS) 2025 was the perfect stage to unveil the latest evolution in home builder communication—Builder Signal 2.0.[...]
  
  
  
  [Jimmy Diffee - Bokka Co-Founder](https://www.bokkagroup.com/home-builder-insights/articles/author/jimmy-diffee) on March 17, 2025
  
  3 min read
- [![Boost Your Digital Ads with Hyper-Localization and Smart Targeting](https://www.bokkagroup.com/hs-fs/hubfs/Finger-pointing-at-a-target.jpg?length=500&name=Finger-pointing-at-a-target.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/boost-your-digital-ads-with-hyper-localization-and-smart-targeting)
  
  ###### Articles
  
  ## [Boost Your Digital Ads with Hyper-Localization and Smart Targeting](https://www.bokkagroup.com/home-builder-insights/articles/boost-your-digital-ads-with-hyper-localization-and-smart-targeting)
  
  
  
  
  
  Not long ago, a builder based in Louisiana came to us with a problem common to many small-to-midsized builders. Despite running digital ads targeting[...]
  
  
  
  [Crystal Swain - Strategist](https://www.bokkagroup.com/home-builder-insights/articles/author/crystal-swain) on March 03, 2025
  
  7 min read
- [![Effective Communication in Home Building: How to Avoid Costly Mistakes and Delight Clients](https://www.bokkagroup.com/hs-fs/hubfs/pexels-mikael-blomkvist-8961131.jpg?length=500&name=pexels-mikael-blomkvist-8961131.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/effective-communication-in-home-building-avoid-mistakes-delight-clients)
  
  ###### Articles
  
  ## [Effective Communication in Home Building: How to Avoid Costly Mistakes and Delight Clients](https://www.bokkagroup.com/home-builder-insights/articles/effective-communication-in-home-building-avoid-mistakes-delight-clients)
  
  
  
  
  
  Imagine this: you've just handed over the keys to a brand-new home you've built. You expect excitement and gratitude, but instead, the homeowner is[...]
  
  
  
  [Ron Holt - Director of Technology](https://www.bokkagroup.com/home-builder-insights/articles/author/ron-holt) on March 01, 2025
  
  9 min read
- [![How Home Builders Can Outsell Resale Competitors with Paid Social Ads](https://www.bokkagroup.com/hs-fs/hubfs/Close-up-of-phone-showing-social-media-apps.jpg?length=500&name=Close-up-of-phone-showing-social-media-apps.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/paid-social-media-advertising)
  
  ###### Articles
  
  ## [How Home Builders Can Outsell Resale Competitors with Paid Social Ads](https://www.bokkagroup.com/home-builder-insights/articles/paid-social-media-advertising)
  
  
  
  
  
  The Power of Social Media in Home Builder Marketing As a new home builder, who is your number one competitor? Some of you might name another builder[...]
  
  
  
  [Crystal Swain - Strategist](https://www.bokkagroup.com/home-builder-insights/articles/author/crystal-swain) on February 03, 2025
  
  7 min read
- [![Interactive Floor Plans: Revolutionizing the Home Buying Experience](https://www.bokkagroup.com/hs-fs/hubfs/ifp-in-use@2x.jpg?length=500&name=ifp-in-use@2x.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/interactive-floor-plans-home-builder-website)
  
  ###### Articles
  
  ## [Interactive Floor Plans: Revolutionizing the Home Buying Experience](https://www.bokkagroup.com/home-builder-insights/articles/interactive-floor-plans-home-builder-website)
  
  
  
  
  
  The digital shift in home buying is well under way.
  
  
  
  [Ron Holt - Director of Technology](https://www.bokkagroup.com/home-builder-insights/articles/author/ron-holt) on January 08, 2025
  
  10 min read
- [![Introducing the 2024 Home Buyer Conversion Report](https://www.bokkagroup.com/hs-fs/hubfs/Person-reading-Home-Buyer-Conversion-Report-on-tablet2.jpg?length=500&name=Person-reading-Home-Buyer-Conversion-Report-on-tablet2.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/introducing-the-2024-home-buyer-conversion-report)
  
  ###### Articles
  
  ## [Introducing the 2024 Home Buyer Conversion Report](https://www.bokkagroup.com/home-builder-insights/articles/introducing-the-2024-home-buyer-conversion-report)
  
  
  
  
  
  The wait is over. The industry's much-anticipated 2024 Home Buyer Conversion Report is here, delivering the latest insights into what motivates[...]
  
  
  
  [Jimmy Diffee - Bokka Co-Founder](https://www.bokkagroup.com/home-builder-insights/articles/author/jimmy-diffee) on December 09, 2024
  
  3 min read
- [![Why Poor Construction Communication is Killing Your Referrals](https://www.bokkagroup.com/hs-fs/hubfs/Homeowner-upset-with-new-home-construction-worker.jpg?length=500&name=Homeowner-upset-with-new-home-construction-worker.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/why-poor-construction-communication-is-killing-your-referrals)
  
  ###### Articles
  
  ## [Why Poor Construction Communication is Killing Your Referrals](https://www.bokkagroup.com/home-builder-insights/articles/why-poor-construction-communication-is-killing-your-referrals)
  
  
  
  
  
  The construction phase is arguably the most complex and challenging part of the home buyer’s journey. With hundreds of activities, suppliers, and[...]
  
  
  
  [Eric Lee - Director of Customer Experience](https://www.bokkagroup.com/home-builder-insights/articles/author/eric-lee) on November 25, 2024
  
  5 min read

- [   Prev ](https://www.bokkagroup.com/home-builder-insights/articles)
- [1 ](https://www.bokkagroup.com/home-builder-insights/articles)
- [2 ](https://www.bokkagroup.com/home-builder-insights/articles/tag/digital-tools/page/2)
- [3 ](https://www.bokkagroup.com/home-builder-insights/articles/tag/digital-tools/page/3)
- [4 ](https://www.bokkagroup.com/home-builder-insights/articles/tag/digital-tools/page/4)
- [5 ](https://www.bokkagroup.com/home-builder-insights/articles/tag/digital-tools/page/5)
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## Get in touch

We understand the challenges of innovating in an industry not known for great experiences. Tell us your story.

[Contact us](https://www.bokkagroup.com/contact-archived)

[![How to Prepare for Success in a Cooling Market: A New Home Sales Guide](https://www.bokkagroup.com/hs-fs/hubfs/New-home-sales-guide.jpg?length=500&name=New-home-sales-guide.jpg)](https://www.bokkagroup.com/home-builder-insights/whitepapers/new-home-sales-guide-success-in-a-cooling-market)

## How to Prepare for Success in a Cooling Market: A New Home Sales Guide

Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales.

[Find out more](https://www.bokkagroup.com/home-builder-insights/whitepapers/new-home-sales-guide-success-in-a-cooling-market)

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##### OUR CONSTRUCTION APP

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##### What we do

We help you make lasting improvements to your customer experience (CX). From CX design to monitoring and management, we create a seamless home buying experience that increases customer satisfaction, brand value, and employee happiness.

##### Follow us

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