Research Resources

A builder recently came to me with a data question that many have wrestled with at one point or another: "What should we do with a list of past[...]

Tell me if this sounds familiar: Bob, the new COO, is preparing for his first meeting with the leadership team, poring over every number and report[...]

Often the phrase “we need a new website” can strike fear into the heart of home building marketers. Website redesigns for builders can take months,[...]

Maybe you’ve heard of A/B testing, or split testing, and it sounds like one of those things that

For decades, home builders have struggled when it comes to communication with their home buyers. If you’ve ever built a home, then this concept is[...]

Your construction software may be good at scheduling. But is it good at keeping customers happy? A few months ago, I was leading a design-thinking[...]

Once upon a time, cell phones were just phones, and home buyers were restricted to researching a purchase from a

There’s a saying that goes: “We have two ears and one mouth, so we can listen twice as much as we speak.” How often do we actually put this into[...]