Tell me if this sounds familiar: Bob, the new COO, is preparing for his first meeting with the leadership team, poring over every number and report[...]
Research Resources
Research tips and resources for home builders and new home construction.
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Often the phrase “we need a new website” can strike fear into the heart of home building marketers. Website redesigns for builders can take months,[...]
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Maybe you’ve heard of A/B testing, or split testing, and it sounds like one of those things that
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For decades, home builders have struggled when it comes to communication with their home buyers. If you’ve ever built a home, then this concept is[...]
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Your construction software may be good at scheduling. But is it good at keeping customers happy? A few months ago, I was leading[...]
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Once upon a time, cell phones were just phones, and home buyers were restricted to researching a purchase from a
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There’s a saying that goes: “We have two ears and one mouth, so we can listen twice as much as we speak.” How often do we actually put this into[...]
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Home builders are constantly on the hunt for the latest ideas to improve their presence on social media. A quick search for the phrase social media[...]