Research Resources

Often the phrase “we need a new website” can strike fear into the heart of home building marketers. Home builder websites can take months, even years[...]

In today’s homebuying market, customer expectations are higher than ever — especially during the construction process. Homebuyers aren’t just excited[...]

Imagine this: you've just handed over the keys to a brand-new home you've built. You expect excitement and gratitude, but instead, the homeowner is[...]

A builder recently came to me with a data question that many have wrestled with at one point or another: "What should we do with a list of past[...]

Tell me if this sounds familiar: Bob, the new COO, is preparing for his first meeting with the leadership team, poring over every number and report[...]

Maybe you’ve heard of A/B testing, or split testing, and it sounds like one of those things that

For decades, home builders have struggled when it comes to communication with their home buyers. If you’ve ever built a home, then this concept is[...]