--- title: CX Insights for Home Builders | Research description: Research | Insightful articles to help home builder create a better home buying experience. From Experience Management (XM) to Voice of the Customer (VoC), we explore strategies to help you improve your Customer Experience (CX). --- [esc ](https://www.bokkagroup.com/home-builder-insights/articles/tag/research#) - [What we do](https://www.bokkagroup.com/customer-experience-services-home-builders-construction) - [Consulting Services](https://www.bokkagroup.com/customer-experience-services-home-builders-construction/consulting-services) - [Marketing Services](https://www.bokkagroup.com/customer-experience-services-home-builders-construction/marketing-services) - [Technology Solutions](https://www.bokkagroup.com/customer-experience-services-home-builders-construction/customer-satisfaction-surveys) - [About Us](https://www.bokkagroup.com/about-us) - [About Bokka](https://www.bokkagroup.com/about-us) - [Our Methodology](https://www.bokkagroup.com/about-us/4-step-process-for-improving-home-building-experience) - [Join Our Team](https://www.bokkagroup.com/careers) - [Success Stories](https://www.bokkagroup.com/success-stories-for-home-builders) - [Insights](https://www.bokkagroup.com/home-builder-insights/articles) - [Articles](https://www.bokkagroup.com/home-builder-insights/articles) - [Research](https://www.bokkagroup.com/home-builder-insights/research) - [Whitepapers](https://www.bokkagroup.com/home-builder-insights/whitepapers) - [Contact](https://www.bokkagroup.com/contact) - [Join Our Team](https://www.bokkagroup.com/careers) - [Builder Signal](https://www.bokkagroup.com/builder-signal-construction-communication-software) - [Call Us](tel:720-466-7562) - [Facebook](https://www.facebook.com/bokkagroup/) - [Twitter](https://twitter.com/bokkagroup) - [LinkedIn](https://www.linkedin.com/company/the-bokka-group) - [RSS](https://www.bokkagroup.com/home-builder-insights/articles/rss.xml) © 2026 The Bokka Group, Inc. 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[esc ](https://www.bokkagroup.com/home-builder-insights/articles/tag/research#) Experience Agency for Home Builders [ 720-466-7562 ](tel:720-466-7562) [search ](https://www.bokkagroup.com/home-builder-insights/articles/tag/research#searchpopup) menu ### Filter by type (Filter by type) All Types Articles Research Whitepapers - [All Types](https://www.bokkagroup.com/home-builder-insights) - [Articles](https://www.bokkagroup.com/home-builder-insights/articles) - [Research](https://www.bokkagroup.com/home-builder-insights/research) - [Whitepapers](https://www.bokkagroup.com/home-builder-insights/whitepapers) ### Filter by topic (Filter by topic) Augmented Reality (AR) (9)Builder culture (31)Builder Signal (4)Culture (1)Customer experience (CX) (58)Customer Satisfaction Surveys (18)Data collection (21)Digital media placement (20)Digital Tools (52)Home Builder CX (39)Home builder reviews (17)Journey mapping (18)Lead gen & conversion (41)Lead nurturing & follow up (22)Marketing automation (9)Marketing ideas and strategies (62)New home sales (32)Online Sales Counselor Program (8)Personalization (18)Search Engine Marketing (8)SEO (2)Social media (8)User testing (5)UX / UI (9)Virtual Reality (VR) (7)Voice of the Customer (VoC) (12)Website design (16) - 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[Home builder reviews](https://www.bokkagroup.com/home-builder-insights/articles/tag/home-builder-reviews) (17) - [Journey mapping](https://www.bokkagroup.com/home-builder-insights/articles/tag/journey-mapping) (18) - [Lead gen & conversion](https://www.bokkagroup.com/home-builder-insights/articles/tag/lead-gen-conversion) (41) - [Lead nurturing & follow up](https://www.bokkagroup.com/home-builder-insights/articles/tag/lead-nurturing-follow-up) (22) - [Marketing automation](https://www.bokkagroup.com/home-builder-insights/articles/tag/marketing-automation) (9) - [Marketing ideas and strategies](https://www.bokkagroup.com/home-builder-insights/articles/tag/marketing-ideas-and-strategies) (62) - [New home sales](https://www.bokkagroup.com/home-builder-insights/articles/tag/new-home-sales) (32) - [Online Sales Counselor Program](https://www.bokkagroup.com/home-builder-insights/articles/tag/online-sales-counselor-program) (8) - [Personalization](https://www.bokkagroup.com/home-builder-insights/articles/tag/personalization) (18) - 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[Aviva Johnson](https://www.bokkagroup.com/home-builder-insights/articles/author/aviva-johnson) (1) - [Becky Gelder](https://www.bokkagroup.com/home-builder-insights/articles/author/becky-gelder-senior-visual-designer) (1) - [Bokka Group](https://www.bokkagroup.com/home-builder-insights/articles/author/bokka-group) (20) - [Charlie Stanard](https://www.bokkagroup.com/home-builder-insights/articles/author/charlie-stanard) (4) - [Chelsea Kendrick](https://www.bokkagroup.com/home-builder-insights/articles/author/chelsea-johnson) (5) - [Chris Paffett](https://www.bokkagroup.com/home-builder-insights/articles/author/chris-paffett) (1) - [Crystal Swain](https://www.bokkagroup.com/home-builder-insights/articles/author/crystal-swain) (6) - [Dallas Johnson](https://www.bokkagroup.com/home-builder-insights/articles/author/dallas-johnson) (4) - [Ed Carey](https://www.bokkagroup.com/home-builder-insights/articles/author/ed-carey) (2) - [Eric Lee](https://www.bokkagroup.com/home-builder-insights/articles/author/eric-lee) (10) - [Greg Capello](https://www.bokkagroup.com/home-builder-insights/articles/author/greg-capello) (1) - [Jimmy Diffee](https://www.bokkagroup.com/home-builder-insights/articles/author/jimmy-diffee) (31) - [Laura Box](https://www.bokkagroup.com/home-builder-insights/articles/author/laura-box) (2) - [Matt Savoy](https://www.bokkagroup.com/home-builder-insights/articles/author/matt-savoy) (3) - [Michelle Nguyen](https://www.bokkagroup.com/home-builder-insights/articles/author/michelle-nguyen) (5) - [Mike McGuire](https://www.bokkagroup.com/home-builder-insights/articles/author/mike-mcguire) (1) - [Paul Gortzig](https://www.bokkagroup.com/home-builder-insights/articles/author/paul-gortzig) (16) - [Paula Huggett](https://www.bokkagroup.com/home-builder-insights/articles/author/paula-huggett) (8) - [Rachel Conn](https://www.bokkagroup.com/home-builder-insights/articles/author/rachel-conn) (4) - [Ron Holt](https://www.bokkagroup.com/home-builder-insights/articles/author/ron-holt) (6) - [Sallie Wright Serene](https://www.bokkagroup.com/home-builder-insights/articles/author/sallie-wright-serene) (5) - [Sara Lambert](https://www.bokkagroup.com/home-builder-insights/articles/author/sara-lambert) (4) # Research Resources Research tips and resources for home builders and new home construction. - [![Rethinking the Funnel: What Builders Can Learn from Influence Maps](https://www.bokkagroup.com/hs-fs/hubfs/2-marketing-professionals-looking-at-computer-screen-with-sales-funnel-conversions.jpg?length=500&name=2-marketing-professionals-looking-at-computer-screen-with-sales-funnel-conversions.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/rethinking-the-funnel-what-builders-can-learn-from-influence-maps) ###### Articles ## [Rethinking the Funnel: What Builders Can Learn from Influence Maps](https://www.bokkagroup.com/home-builder-insights/articles/rethinking-the-funnel-what-builders-can-learn-from-influence-maps) The classic marketing funnel has been the go-to model in home building for years. At Bokka, we rely on it too. Start with awareness to attract[...] [Jimmy Diffee - Bokka Co-Founder](https://www.bokkagroup.com/home-builder-insights/articles/author/jimmy-diffee) on November 03, 2025 5 min read - [![Home Builder Web Design: Optimize Without a Costly Redesign](https://www.bokkagroup.com/hs-fs/hubfs/web-redesign-color-bg.jpg?length=500&name=web-redesign-color-bg.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/home-builder-website-design) ###### Articles ## [Home Builder Web Design: Optimize Without a Costly Redesign](https://www.bokkagroup.com/home-builder-insights/articles/home-builder-website-design) Often the phrase “we need a new website” can strike fear into the heart of home building marketers. Home builder websites can take months, even years[...] [Rachel Conn - UX/UI Designer](https://www.bokkagroup.com/home-builder-insights/articles/author/rachel-conn) on May 07, 2025 10 min read - [![What Home Builders Are Teaching Us About Improving Customer Communication](https://www.bokkagroup.com/hs-fs/hubfs/Home-Building-Supervisor-standing-on-ladder-smiling-at-camera.jpg?length=500&name=Home-Building-Supervisor-standing-on-ladder-smiling-at-camera.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/what-home-builders-are-teaching-us-about-improving-customer-communication) ###### Articles ## [What Home Builders Are Teaching Us About Improving Customer Communication](https://www.bokkagroup.com/home-builder-insights/articles/what-home-builders-are-teaching-us-about-improving-customer-communication) In today’s homebuying market, customer expectations are higher than ever — especially during the construction process. Homebuyers aren’t just excited[...] [Jimmy Diffee - Bokka Co-Founder](https://www.bokkagroup.com/home-builder-insights/articles/author/jimmy-diffee) on May 05, 2025 3 min read - [![Effective Communication in Home Building: How to Avoid Costly Mistakes and Delight Clients](https://www.bokkagroup.com/hs-fs/hubfs/pexels-mikael-blomkvist-8961131.jpg?length=500&name=pexels-mikael-blomkvist-8961131.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/effective-communication-in-home-building-avoid-mistakes-delight-clients) ###### Articles ## [Effective Communication in Home Building: How to Avoid Costly Mistakes and Delight Clients](https://www.bokkagroup.com/home-builder-insights/articles/effective-communication-in-home-building-avoid-mistakes-delight-clients) Imagine this: you've just handed over the keys to a brand-new home you've built. You expect excitement and gratitude, but instead, the homeowner is[...] [Ron Holt - Director of Technology](https://www.bokkagroup.com/home-builder-insights/articles/author/ron-holt) on March 01, 2025 9 min read - [![The Lost Buyer Survey: A Home Builder's Secret Weapon](https://www.bokkagroup.com/hs-fs/hubfs/Manager%20with%20sales%20team%20meeting%20in%20office.jpeg?length=500&name=Manager%20with%20sales%20team%20meeting%20in%20office.jpeg) ](https://www.bokkagroup.com/home-builder-insights/articles/the-lost-buyer-survey-a-home-builders-secret-weapon) ###### Articles ## [The Lost Buyer Survey: A Home Builder's Secret Weapon](https://www.bokkagroup.com/home-builder-insights/articles/the-lost-buyer-survey-a-home-builders-secret-weapon) A builder recently came to me with a data question that many have wrestled with at one point or another: "What should we do with a list of past[...] [Eric Lee - Director of Customer Experience](https://www.bokkagroup.com/home-builder-insights/articles/author/eric-lee) on June 15, 2023 6 min read - [![Why should builders invest in customer satisfaction surveys?](https://www.bokkagroup.com/hs-fs/hubfs/Stock%20images/Middle-aged%20couple%20planning%20for%20retirement%20in%20a%20meeting%20with%20a%20female%20broker%20or%20investment%20adviser%20in%20her%20office.jpeg?length=500&name=Middle-aged%20couple%20planning%20for%20retirement%20in%20a%20meeting%20with%20a%20female%20broker%20or%20investment%20adviser%20in%20her%20office.jpeg) ](https://www.bokkagroup.com/home-builder-insights/articles/why-invest-in-customer-satisfaction-surveys) ###### Articles ## [Why should builders invest in customer satisfaction surveys?](https://www.bokkagroup.com/home-builder-insights/articles/why-invest-in-customer-satisfaction-surveys) Tell me if this sounds familiar: Bob, the new COO, is preparing for his first meeting with the leadership team, poring over every number and report[...] [Bokka Group](https://www.bokkagroup.com/home-builder-insights/articles/author/bokka-group) on July 31, 2019 4 min read - [![How Homebuilders Should Conduct Website A/B Testing for More Conversions](https://www.bokkagroup.com/hs-fs/hubfs/Usability-Testing.jpg?length=500&name=Usability-Testing.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/importance-a-b-testing-home-builders) ###### Articles ## [How Homebuilders Should Conduct Website A/B Testing for More Conversions](https://www.bokkagroup.com/home-builder-insights/articles/importance-a-b-testing-home-builders) Maybe you’ve heard of A/B testing, or split testing, and it sounds like one of those things that [Aviva Johnson - Web Developer](https://www.bokkagroup.com/home-builder-insights/articles/author/aviva-johnson) on August 22, 2018 4 min read - [![How to Conduct Usability Testing for Better Homebuilder Experiences](https://www.bokkagroup.com/hs-fs/hubfs/Bokka%20Group/Blog/Usability_Testing.jpg?length=500&name=Usability_Testing.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/usability-testing-for-a-better-construction-customer-experience) ###### Articles ## [How to Conduct Usability Testing for Better Homebuilder Experiences](https://www.bokkagroup.com/home-builder-insights/articles/usability-testing-for-a-better-construction-customer-experience) For decades, home builders have struggled when it comes to communication with their home buyers. If you’ve ever built a home, then this concept is[...] [Sallie Wright Serene - UX Designer](https://www.bokkagroup.com/home-builder-insights/articles/author/sallie-wright-serene) on August 05, 2018 6 min read - [   Prev ](https://www.bokkagroup.com/home-builder-insights/articles/tag/research/page/0) - [1 ](https://www.bokkagroup.com/home-builder-insights/articles) - [2 ](https://www.bokkagroup.com/home-builder-insights/articles/tag/research/page/2) - [Next   ](https://www.bokkagroup.com/home-builder-insights/articles/tag/research/page/2) ## Get in touch We understand the challenges of innovating in an industry not known for great experiences. Tell us your story. [Contact us](https://www.bokkagroup.com/contact-archived) [![How to Prepare for Success in a Cooling Market: A New Home Sales Guide](https://www.bokkagroup.com/hs-fs/hubfs/New-home-sales-guide.jpg?length=500&name=New-home-sales-guide.jpg)](https://www.bokkagroup.com/home-builder-insights/whitepapers/new-home-sales-guide-success-in-a-cooling-market) ## How to Prepare for Success in a Cooling Market: A New Home Sales Guide Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales. [Find out more](https://www.bokkagroup.com/home-builder-insights/whitepapers/new-home-sales-guide-success-in-a-cooling-market) [![Bokka-logo-reversed](https://www.bokkagroup.com/hs-fs/hubfs/Bokka-logo-reversed.png?width=300&name=Bokka-logo-reversed.png "Bokka-logo-reversed")](https://www.bokkagroup.com/) ##### OUR CONSTRUCTION APP [![Builder-Signal-Logo-Reversed-color](https://www.bokkagroup.com/hubfs/Builder-Signal-Logo-Reversed-color.png "Builder-Signal-Logo-Reversed-color")](https://www.bokkagroup.com/builder-signal-construction-communication-software) ##### What we do We help you make lasting improvements to your customer experience (CX). From CX design to monitoring and management, we create a seamless home buying experience that increases customer satisfaction, brand value, and employee happiness. ##### Follow us - [Facebook](https://www.facebook.com/bokkagroup/) - [Twitter](https://twitter.com/bokkagroup) - [LinkedIn](https://www.linkedin.com/company/the-bokka-group) - [RSS](https://www.bokkagroup.com/home-builder-insights/articles/rss.xml) [Get in touch](https://www.bokkagroup.com/contact) Copyright © 2026 The Bokka Group, Inc. All rights reserved.  |  [hello@bokkagroup.com ](mailto:hello@bokkagroup.com) |  [Privacy](https://www.bokkagroup.com/privacy-policy-data-collection-use-and-security-bokka-group)[mailto:hello@bokkagroup.com](mailto:hello@bokkagroup.com)