---
title: CX Insights for Home Builders | Chris Paffett - Project Manager
description: Insightful articles to help home builder create a better home buying experience. From Experience Management (XM) to Voice of the Customer (VoC), we explore strategies to help you improve your Customer Experience (CX).
---

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# Insights from Bokka: Chris Paffett

![Chris Paffett - Project Manager](https://ca.slack-edge.com/T03G1FEK4-USKLAA3QU-4e25bbeed29a-512)

## Chris Paffett

### Project Manager

- [![Email](https://www.bokkagroup.com/hubfs/Bokka%20Group/Icons/email-icon--red.png) ](mailto:chris@bokkagroup.com)

- [![Using Google Analytics to Improve ROI for your builder marketing](https://www.bokkagroup.com/hs-fs/hubfs/Builder-marketer-analyzing-ROI-on-laptop-showing-google-analytics-report.jpg?length=500&name=Builder-marketer-analyzing-ROI-on-laptop-showing-google-analytics-report.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/using-google-analytics-improve-marketing-roi)
  
  ###### Articles
  
  ## [Using Google Analytics to Improve ROI for your builder marketing](https://www.bokkagroup.com/home-builder-insights/articles/using-google-analytics-improve-marketing-roi)
  
  
  
  
  
  In this crazy time of virtual appointments and social distancing, digital marketing has become increasingly important for home builders. Digital[...]
  
  
  
  [Chris Paffett - Project Manager](https://www.bokkagroup.com/home-builder-insights/articles/author/chris-paffett) on August 07, 2020
  
  5 min read

## Get in touch

We understand the challenges of innovating in an industry not known for great experiences. Tell us your story.

[Contact us](https://www.bokkagroup.com/contact-archived)

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## How to Prepare for Success in a Cooling Market: A New Home Sales Guide

Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales.

[Find out more](https://www.bokkagroup.com/home-builder-insights/whitepapers/new-home-sales-guide-success-in-a-cooling-market)

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##### What we do

We help you make lasting improvements to your customer experience (CX). From CX design to monitoring and management, we create a seamless home buying experience that increases customer satisfaction, brand value, and employee happiness.

##### Follow us

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[Get in touch](https://www.bokkagroup.com/contact)

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