--- title: CX Insights for Home Builders | Sallie Wright Serene - UX Designer description: Sallie Wright Serene is known for her data-driven approach and dedication to advocating for customers. As a quick learner and efficient worker, Sallie excels in user research, affinity mapping, and card sorting. She is proficient in tools like Sketch and Figma and adept at the design/discovery process, information architecture, and presenting design concepts. Her skills also include creating research-based personas and visual design for both mobile and web applications. --- [esc ](https://www.bokkagroup.com/home-builder-insights/articles/author/sallie-wright-serene#) - [What we do](https://www.bokkagroup.com/customer-experience-services-home-builders-construction) - [Consulting Services](https://www.bokkagroup.com/customer-experience-services-home-builders-construction/consulting-services) - [Marketing Services](https://www.bokkagroup.com/customer-experience-services-home-builders-construction/marketing-services) - [Technology Solutions](https://www.bokkagroup.com/customer-experience-services-home-builders-construction/customer-satisfaction-surveys) - [About Us](https://www.bokkagroup.com/about-us) - [About Bokka](https://www.bokkagroup.com/about-us) - [Our Methodology](https://www.bokkagroup.com/about-us/4-step-process-for-improving-home-building-experience) - [Join Our Team](https://www.bokkagroup.com/careers) - [Success Stories](https://www.bokkagroup.com/success-stories-for-home-builders) - [Insights](https://www.bokkagroup.com/home-builder-insights/articles) - [Articles](https://www.bokkagroup.com/home-builder-insights/articles) - [Research](https://www.bokkagroup.com/home-builder-insights/research) - [Whitepapers](https://www.bokkagroup.com/home-builder-insights/whitepapers) - [Contact](https://www.bokkagroup.com/contact) - [Join Our Team](https://www.bokkagroup.com/careers) - [Builder Signal](https://www.bokkagroup.com/builder-signal-construction-communication-software) - [Call Us](tel:720-466-7562) - [Facebook](https://www.facebook.com/bokkagroup/) - [Twitter](https://twitter.com/bokkagroup) - [LinkedIn](https://www.linkedin.com/company/the-bokka-group) - [RSS](https://www.bokkagroup.com/home-builder-insights/articles/rss.xml) © 2026 The Bokka Group, Inc. 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[Sara Lambert](https://www.bokkagroup.com/home-builder-insights/articles/author/sara-lambert) (4) # Insights from Bokka: Sallie Wright Serene ![Sallie Wright Serene - UX Designer](https://www.bokkagroup.com/hubfs/Bokka%20Group/Blog/Sallie%20Wright%20Serene.jpeg) ## Sallie Wright Serene ### UX Designer Sallie Wright Serene is known for her data-driven approach and dedication to advocating for customers. As a quick learner and efficient worker, Sallie excels in user research, affinity mapping, and card sorting. She is proficient in tools like Sketch and Figma and adept at the design/discovery process, information architecture, and presenting design concepts. Her skills also include creating research-based personas and visual design for both mobile and web applications. - [![How Top Builders are Using Virtual Tools during COVID](https://www.bokkagroup.com/hs-fs/hubfs/Woman-using-VR-with-phone-to-view-MI-home.jpg?length=500&name=Woman-using-VR-with-phone-to-view-MI-home.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/how-top-builders-using-virtual-tools-during-covid) ###### Articles ## [How Top Builders are Using Virtual Tools during COVID](https://www.bokkagroup.com/home-builder-insights/articles/how-top-builders-using-virtual-tools-during-covid) In March 2020, the world as we knew it came to a screeching halt with the arrival of COVID-19. Home buyers, sellers, and builders alike sat in the[...] [Sallie Wright Serene - UX Designer](https://www.bokkagroup.com/home-builder-insights/articles/author/sallie-wright-serene) on December 02, 2020 10 min read - [![How are Home Builders Using Social Media?](https://www.bokkagroup.com/hs-fs/hubfs/2018-08-QMI-Carousel.jpg?length=500&name=2018-08-QMI-Carousel.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/how-are-home-builders-using-social-media) ###### Articles ## [How are Home Builders Using Social Media?](https://www.bokkagroup.com/home-builder-insights/articles/how-are-home-builders-using-social-media) You've probably seen Buzzfeed advertise it to you before - 'What Disney Princess or Prince am I?' or maybe 'Choose some strange things and we'll tell[...] [Sallie Wright Serene - UX Designer](https://www.bokkagroup.com/home-builder-insights/articles/author/sallie-wright-serene) on September 11, 2019 9 min read - [![5 Homebuilding Marketing Myths that are Killing your Conversions](https://www.bokkagroup.com/hs-fs/hubfs/digital-marketing-mix.jpg?length=500&name=digital-marketing-mix.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/digital-marketing-myths) ###### Articles ## [5 Homebuilding Marketing Myths that are Killing your Conversions](https://www.bokkagroup.com/home-builder-insights/articles/digital-marketing-myths) Worldwide adoption of the internet into our everyday lives has made massive impacts on the marketing world. Over the past 30 years, digital marketing[...] [Sallie Wright Serene - UX Designer](https://www.bokkagroup.com/home-builder-insights/articles/author/sallie-wright-serene) on July 09, 2019 8 min read - [![The Home Builder's Cheat Sheet for Research & User Testing](https://www.bokkagroup.com/hs-fs/hubfs/1_EZoUTICJuVvq8xjsYQ23iw.png?length=500&name=1_EZoUTICJuVvq8xjsYQ23iw.png) ](https://www.bokkagroup.com/home-builder-insights/articles/home-builder-user-testing) ###### Articles ## [The Home Builder's Cheat Sheet for Research & User Testing](https://www.bokkagroup.com/home-builder-insights/articles/home-builder-user-testing) Ever wonder how home builders can improve the user experience with research and testing? In the ever-expanding world of User Experience (UX),[...] [Sallie Wright Serene - UX Designer](https://www.bokkagroup.com/home-builder-insights/articles/author/sallie-wright-serene) on January 30, 2019 9 min read - [![How to Conduct Usability Testing for Better Homebuilder Experiences](https://www.bokkagroup.com/hs-fs/hubfs/Bokka%20Group/Blog/Usability_Testing.jpg?length=500&name=Usability_Testing.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/usability-testing-for-a-better-construction-customer-experience) ###### Articles ## [How to Conduct Usability Testing for Better Homebuilder Experiences](https://www.bokkagroup.com/home-builder-insights/articles/usability-testing-for-a-better-construction-customer-experience) For decades, home builders have struggled when it comes to communication with their home buyers. If you’ve ever built a home, then this concept is[...] [Sallie Wright Serene - UX Designer](https://www.bokkagroup.com/home-builder-insights/articles/author/sallie-wright-serene) on August 05, 2018 6 min read ## Get in touch We understand the challenges of innovating in an industry not known for great experiences. Tell us your story. [Contact us](https://www.bokkagroup.com/contact-archived) [![How to Prepare for Success in a Cooling Market: A New Home Sales Guide](https://www.bokkagroup.com/hs-fs/hubfs/New-home-sales-guide.jpg?length=500&name=New-home-sales-guide.jpg)](https://www.bokkagroup.com/home-builder-insights/whitepapers/new-home-sales-guide-success-in-a-cooling-market) ## How to Prepare for Success in a Cooling Market: A New Home Sales Guide Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales. 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From CX design to monitoring and management, we create a seamless home buying experience that increases customer satisfaction, brand value, and employee happiness. ##### Follow us - [Facebook](https://www.facebook.com/bokkagroup/) - [Twitter](https://twitter.com/bokkagroup) - [LinkedIn](https://www.linkedin.com/company/the-bokka-group) - [RSS](https://www.bokkagroup.com/home-builder-insights/articles/rss.xml) [Get in touch](https://www.bokkagroup.com/contact) Copyright © 2026 The Bokka Group, Inc. All rights reserved.  |  [hello@bokkagroup.com ](mailto:hello@bokkagroup.com) |  [Privacy](https://www.bokkagroup.com/privacy-policy-data-collection-use-and-security-bokka-group)[mailto:hello@bokkagroup.com](mailto:hello@bokkagroup.com)