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    Articles

    Top 5 Benefits of Sharing Real-Time Notifications with Clients Using Construction Communication Software

    Paul Gortzig - Director of Sales on January 31, 2025
    Tags Builder culture, Customer experience (CX), Home Builder CX, Digital Tools
    5 min read
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    Building a home is an exciting yet complex process, and clear communication is key to keeping everything on track. Homebuyers want to feel confident about their investment, but delays, miscommunication, and uncertainty often lead to frustration. Missed calls, buried emails, and unclear timelines can leave buyers in the dark, wondering what’s happening with their future home.

    Real-time notifications change the game by providing instant construction updates that keep buyers informed at every stage. Instead of waiting for an update or chasing down information, homeowners receive timely alerts directly from the builder. A construction communication software like Builder Signal simplifies this process, ensuring updates are sent quickly and effortlessly. With automated notifications, photo updates, and easy access to progress details, buyers gain peace of mind while builders reduce unnecessary back-and-forth.

    Staying informed shouldn't be a challenge—real-time communication makes the homebuilding experience smoother for everyone involved.

    1. Keeps Homebuyers Informed with Instant Construction Updates 

    woman-and-man-on-smartphone-looking-at-google-business-profiles

    When buyers invest in a home, they want to stay updated on its progress without constantly reaching out for information. Traditional methods like emails and phone calls often result in delays or missing details. With so many moving parts in home construction, keeping buyers informed can become a challenge for builders.

    A construction communication app eliminates these issues by providing instant notifications whenever there’s an update. Instead of waiting days for a response or searching through emails, homebuyers receive real-time alerts about key milestones. Whether it’s foundation completion, framing progress, or final inspections, they get timely home building customer updates without the back-and-forth.

    Builder Signal makes this process even easier by allowing builders to send photos, videos, and status updates directly from the job site. Homeowners can check their personalized portal at any time, giving them confidence in the progress of their future home. These automated construction updates create a seamless experience for buyers while reducing the workload for builders.

    2. Reduces Communication Breakdowns Between Builders and Buyers 

    Homebuyer-Pain-Points_Prospect-Email_March-2023

    Miscommunication is one of the biggest sources of frustration in home construction. Missed calls, lost emails, and unclear timelines can leave buyers feeling disconnected from the process. Without a reliable way to communicate, misunderstandings arise, leading to unnecessary stress for both builders and homeowners.

    A construction communication software eliminates these breakdowns by centralizing all updates in one place. Instead of relying on scattered messages, real-time notifications ensure buyers always have the latest information. Features like in-app messaging allow for quick responses, keeping conversations organized and easy to track.

    For example, a buyer wondering about their drywall installation no longer has to call the builder and wait for an update. With Builder Signal, they receive a notification as soon as the phase is complete—along with a photo or video showing the progress. This instant access to information not only keeps homeowners reassured but also reduces the volume of inbound questions for construction teams.

    3. Enhances Transparency and Trust in the Homebuilding Process 

    Signal_Homebuilder-2-way-comms

    Buyers invest significant time and money into their new home, and a lack of visibility can create anxiety. Without clear updates, they may wonder if the project is on schedule or if any issues have arisen. This uncertainty can lead to frustration and decreased trust in the builder.

    With real-time home builder updates, buyers get a clear timeline of their home’s progress. Instead of vague assurances, they receive concrete details on each phase of construction. Visual updates like photos and videos provide even more transparency, allowing them to see the work being done.

    Builder Signal’s personalized homeowner portals take this a step further by offering a centralized place for all construction updates. Homebuyers can log in at any time to review progress, see milestones, and track the next steps. This level of transparency not only reassures homeowners but also strengthens their confidence in the builder.

    Trust is built through clear, consistent communication. By keeping buyers in the loop with real-time updates, builders create a better experience—one that leads to satisfied homeowners and positive referrals.

    4. Improves Efficiency for Builders and Construction Teams 

    Builder-Sending-Construction-Updates

    Construction teams juggle dozens of tasks daily, from managing subcontractors to ensuring projects stay on schedule. Constantly fielding calls and emails from homebuyers can slow down progress and create unnecessary distractions. A construction communication app simplifies this by allowing builders to send updates instantly from the job site.

    Instead of pausing work to provide individual updates, field teams can quickly capture photos or videos and share them in real time. A builder finishing a roofing installation, for example, can mark the phase complete with a single update, triggering an automatic notification to the homeowner. This eliminates the need for follow-up calls or emails, reducing repetitive communication while keeping buyers informed.

    A construction communication software also helps project managers coordinate efforts across teams. Everyone stays aligned on project status, reducing miscommunication and ensuring that updates reach the right people at the right time. 

    5. Increases Homebuyer Satisfaction and Reduces Post-Sale Questions 

    Happy couple hanging picture on the wall at home

    Homebuyers who receive frequent home builder updates feel more connected to the process, leading to higher satisfaction. When they can see progress firsthand through real-time notifications, they experience fewer concerns and uncertainties.

    Proactive communication also reduces the number of post-sale inquiries. Instead of calling the builder to ask when cabinets will be installed or whether inspections have been completed, homeowners already have the answers at their fingertips. This lowers the workload for sales and customer service teams while improving overall efficiency.

    With Builder Signal, home building customer updates are automated and easy to access, creating a seamless experience from groundbreaking to move-in day. When buyers feel informed and engaged, they are more likely to trust their builder, recommend them to others, and enjoy the excitement of their home’s construction process.

     


    Build Trust with Real-Time Updates 

    Signal_Update-In-the-Field-logo

    Clear, timely home building customer updates are essential for keeping buyers engaged and reducing frustration. When homebuyers have instant access to progress details, they feel more confident in their investment and trust their builder. 

    A construction communication software like Builder Signal makes this process effortless, eliminating delays, missed messages, and unnecessary back-and-forth.

    By streamlining communication, builders can improve efficiency, enhance transparency, and create a better overall experience for buyers. 

    Ready to see the difference real-time notifications can make?

    Schedule a free demo of Builder Signal and simplify the way you communicate during construction.

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    Paul Gortzig - Director of Sales

    Paul Gortzig

    Director of Sales

    Paul Gortzig is the Director of Sales at The Bokka Group, with over 30 years of experience in home building, new home sales, and sales leadership. He helps builders improve the home buying experience through proactive communication and strategic sales processes. Paul’s expertise includes lead generation, customer experience (CX), and digital marketing strategies tailored to the home building industry. He regularly shares his knowledge through industry publications and at major events, contributing to the improvement of sales practices. Paul’s role involves coaching sales teams, implementing communication tools like Builder Signal, and ensuring builders provide transparent and educational experiences for their customers.

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