Customer satisfaction surveys have been the bedrock homebuilders use to gather their customer feedback. The thinking goes... We sell the home. Build[...]
Insights from Bokka: Eric Lee
Eric Lee
Director of Customer Experience
Eric Lee is the Director of Customer Experience at The Bokka Group. He is a trusted consultant to executives and decision-makers, known for his keen eye in analyzing big data to identify process improvement opportunities and create actionable plans that deliver measurable results.
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Rick, the ever-professional salesperson, arrived at the model home at his usual time. He meticulously went room-by-room to turn on all the lights[...]