esc
  • What we do
    • Consulting Services
    • Marketing Services
    • Technology Solutions
  • About Us
    • About Bokka
    • Our Methodology
    • Join Our Team
  • Success Stories
  • Insights
    • Articles
    • Research
    • Whitepapers
  • Contact
    • Join Our Team
  • Facebook
  • Twitter
  • LinkedIn
  • RSS

© 2019 The Bokka Group, Inc.
All rights reserved.

esc
    Experience Agency for Home Builders
    search
    menu

    Filter by type

    • All Types
    • Articles
    • Research
    • Whitepapers

    Filter by topic

    • Augmented Reality (AR) (7)
    • Builder culture (21)
    • Customer experience (CX) (40)
    • Customer Satisfaction Surveys (10)
    • Data collection (11)
    • Digital media placement (15)
    • Digital Tools (27)
    • Home Builder CX (24)
    • Home builder reviews (11)
    • Journey mapping (13)
    • Lead gen & conversion (25)
    • Lead nurturing & follow up (18)
    • Marketing automation (7)
    • Marketing ideas and strategies (41)
    • New home sales (25)
    • Online Sales Counselor Program (8)
    • Personalization (13)
    • Search Engine Marketing (4)
    • SEO (1)
    • Social media (7)
    • User testing (5)
    • UX / UI (6)
    • Virtual Reality (VR) (6)
    • Voice of the Customer (VoC) (11)
    • Website design (10)

    Filter by author

    • Aviva Johnson (1)
    • Bokka Group (19)
    • Charlie Stanard (4)
    • Chelsea Johnson (5)
    • Chris Paffett (1)
    • Crystal Swain (1)
    • Dallas Johnson (3)
    • Ed Carey, CEO of Audience Town (0)
    • Eric Lee (3)
    • Greg Capello (1)
    • Jimmy Diffee (22)
    • Michelle Nguyen (1)
    • Mike McGuire (1)
    • Paul Gortzig (11)
    • Paula Huggett (3)
    • Rachel Conn (4)
    • Ron Holt (2)
    • Sallie Wright Serene (5)
    • Sara Lambert (4)
    Articles

    Builder Digital Marketing Summit: 10/29-11/19

    Jimmy Diffee on September 23, 2020
    Tags Marketing ideas and strategies, Customer experience (CX), Journey mapping, Digital Tools
    2 min read
    Share on Facebook Share on LinkedIn Share on Twitter Share on Email

    Jimmy-Diffee-Home-Builder-Digital-Marketing-Summit-Keynote

    In-person conferences were pretty much the first thing to go for me when COVID hit. First it was PCBC, then Builder20 Groups, and then the Digital Marketing Summit, all of which Bokka planned to participate in to improve the home buying experience for our wonderful industry. PCBC and the Builder20 meetings were canceled. But the planners of this year's Digital Marketing Summit were quick to transition to a new virtual format – and made the series free for everyone.

    So we won't get to escape to beautiful Phoenix this fall and catch up with all of you over drinks and dinners (and golf). But we'll still get the opportunity to do what we love, which is to share our passion for improving the customer experience. And since no one has the stamina to sit through 8-hour days of online conference sessions – I'm not sure how we did it in person, to be honest – it's been broken up into 2-hour sessions, once a week, for you to join from your home/office.

    I'm proud to kick things off on Oct. 29th with the Keynote presentation: 

    The Home Buyer Journey: How to Understand, Measure and Improve Your Customer Experience. 

    The process of buying a home today is old-school, and does little to instill trust in our buyers. But technology is changing the game, from blockchain to virtual reality. It’s just a matter of time before we’re selling homes completely online. Disruptive giants like Amazon, Airbnb, and Uber realized this early, and built their empires on a foundation of self-service powered by the star-rating.

    In this presentation, I will challenge you to think like a disruptor, and tap into the power of the customer journey to rethink how you market, sell, and build new homes.

    So block off your calendar and head over here to register for free. Then send an email inviting your co-workers, friends, and anyone else to join. It's going to be great.

    Thursday, Oct 29th / 12pm-2pm CST

    My Buyer Journey Session is 12-1, and you'll want to stick around for Angela McKay's session on using email to build relationships.

    Digital Marketing sessions continue at the same time every Thursday for 4 weeks, running through Sep 19th. 

    Here's the complete series schedule and speaker lineup

    >> Here's the link to register FREE

    See you there!

     

    Ready to chat?

    So are we!

    We'll talk about the future of your company, your current initiatives, and that little thing that makes your company special. We want to understand who your best customers are and how we can act as an extension of your team to deliver amazing experiences.

    Schedule Free Consultation

    • How to Advertise Your 3D Home Tours

      How to Advertise Your 3D Home Tours

        Previous article
    • Advice for Selling New Homes Virtually

      Advice for Selling New Homes Virtually

      Next article   

    You may also like

    • Search Engine Marketing for home builders: 'What is it?' and 'How to budget for it'

      Search Engine Marketing for home builders: 'What is it?' and 'How to budget for it'

      December 15, 2021
    • Top Digital Marketing Trends for Home Builders in 2017

      Top Digital Marketing Trends for Home Builders in 2017

      November 09, 2016
    • Millennials Demand Better Home Buying Experience

      Millennials Demand Better Home Buying Experience

      November 04, 2015
    • Marketing Automation for Home Builders

      Marketing Automation for Home Builders

      February 17, 2016
    • What home builders need to know about Google Adwords for PPC

      What home builders need to know about Google Adwords for PPC

      January 12, 2021
    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

    Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales.

    Find out more

    Bokka-logo-reversed
    What we do

    We help you make lasting improvements to your customer experience (CX). From CX design to monitoring and management, we create a seamless home buying experience that increases customer satisfaction, brand value, and employee happiness.

    Follow us
    • Facebook
    • Twitter
    • LinkedIn
    • RSS
    Get in touch

    Copyright © 2022 The Bokka Group, Inc. All rights reserved.  |  +1 303 573 0046  |  hello@bokkagroup.com