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    Customer Journey Mapping Resources

    Customer Journey Mapping resources and articles for home builders and new home construction.

    • Builder Digital Marketing Summit: 10/29-11/19
      Articles

      Builder Digital Marketing Summit: 10/29-11/19

      In-person conferences were pretty much the first thing to go for me when COVID hit. First it was PCBC, then Builder20 Groups, and then the Digital[...]

      Jimmy Diffee - Bokka Co-Founder on September 23, 2020
      2 min read
    • Buy It Now! The Home Buying Experience of the Future
      Articles

      Buy It Now! The Home Buying Experience of the Future

      Self-service is disrupting nearly every industry imaginable. It’s just a matter of time before online home buying is the new normal. If I told you to[...]

      Jimmy Diffee - Bokka Co-Founder on June 25, 2020
      5 min read
    • The Value of the Closing Gift for Home Buyers
      Articles

      The Value of the Closing Gift for Home Buyers

      Closing day for Scott and Jill has finally arrived. They couldn't be more excited and the looks on their faces tell the whole story. For months[...]

      Bokka Group on February 19, 2020
      4 min read
    • How to Become the Amazon of Home Building
      Articles

      How to Become the Amazon of Home Building

      There’s a reason why most of us are in the home building industry. There’s nobility in it. We’re building homes where lifelong memories will be made.[...]

      Jimmy Diffee - Bokka Co-Founder on October 23, 2019
      11 min read
    • How to deal with difficult home buyers
      Articles

      How to deal with difficult home buyers

      If I asked you to name a home buyer that was a complete thorn in the side of your company, I bet you'd waste no time coming up with an answer (if not[...]

      Bokka Group on September 25, 2019
      6 min read
    • Why I Love Working at Bokka: Our Passion for Customer Experience
      Articles

      Why I Love Working at Bokka: Our Passion for Customer Experience

      When someone asks me "what do you love most about working at the Bokka Group?" my answer is always, "our passion and commitment to customer[...]

      Chelsea Kendrick - Project Manager on June 20, 2019
      6 min read
    • Components of a Winning Customer Experience Strategy for Home Builders
      Articles

      Components of a Winning Customer Experience Strategy for Home Builders

      In Part 1 of this series on Customer Experience in the Home Building Industry, we made a case for improving the customer experience in the home[...]

      Dallas Johnson - Bokka Co-Founder, Chairman on August 15, 2018
      5 min read
    • Using construction software to improve customer satisfaction
      Articles

      Using construction software to improve customer satisfaction

      Your construction software may be good at scheduling. But is it good at keeping customers happy? A few months ago, I was leading a design-thinking[...]

      Jimmy Diffee - Bokka Co-Founder on August 01, 2018
      7 min read
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    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

    Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales.

    Find out more

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    What we do

    We help you make lasting improvements to your customer experience (CX). From CX design to monitoring and management, we create a seamless home buying experience that increases customer satisfaction, brand value, and employee happiness.

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