---
title: CX Insights for Home Builders | Marketing automation (2)
description: Marketing automation | Insightful articles to help home builder create a better home buying experience. From Experience Management (XM) to Voice of the Customer (VoC), we explore strategies to help you improve your Customer Experience (CX). (2)
---

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(Filter by topic) Augmented Reality (AR) (9)Builder culture (31)Builder Signal (4)Culture (1)Customer experience (CX) (58)Customer Satisfaction Surveys (18)Data collection (21)Digital media placement (20)Digital Tools (52)Home Builder CX (39)Home builder reviews (17)Journey mapping (18)Lead gen & conversion (41)Lead nurturing & follow up (22)Marketing automation (9)Marketing ideas and strategies (62)New home sales (32)Online Sales Counselor Program (8)Personalization (18)Search Engine Marketing (8)SEO (2)Social media (8)User testing (5)UX / UI (9)Virtual Reality (VR) (7)Voice of the Customer (VoC) (12)Website design (16)

- [Augmented Reality (AR)](https://www.bokkagroup.com/home-builder-insights/articles/tag/augmented-reality-ar) (9)
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- [Customer experience (CX)](https://www.bokkagroup.com/home-builder-insights/articles/tag/customer-experience-cx) (58)
- [Customer Satisfaction Surveys](https://www.bokkagroup.com/home-builder-insights/articles/tag/customer-satisfaction-surveys) (18)
- [Data collection](https://www.bokkagroup.com/home-builder-insights/articles/tag/data-collection) (21)
- [Digital media placement](https://www.bokkagroup.com/home-builder-insights/articles/tag/digital-media-placement) (20)
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- [Home Builder CX](https://www.bokkagroup.com/home-builder-insights/articles/tag/home-builder-cx) (39)
- [Home builder reviews](https://www.bokkagroup.com/home-builder-insights/articles/tag/home-builder-reviews) (17)
- [Journey mapping](https://www.bokkagroup.com/home-builder-insights/articles/tag/journey-mapping) (18)
- [Lead gen & conversion](https://www.bokkagroup.com/home-builder-insights/articles/tag/lead-gen-conversion) (41)
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- [UX / UI](https://www.bokkagroup.com/home-builder-insights/articles/tag/ux-ui) (9)
- [Virtual Reality (VR)](https://www.bokkagroup.com/home-builder-insights/articles/tag/virtual-reality-vr) (7)
- [Voice of the Customer (VoC)](https://www.bokkagroup.com/home-builder-insights/articles/tag/voice-of-the-customer-voc) (12)
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- [Michelle Nguyen](https://www.bokkagroup.com/home-builder-insights/articles/author/michelle-nguyen) (5)
- [Mike McGuire](https://www.bokkagroup.com/home-builder-insights/articles/author/mike-mcguire) (1)
- [Paul Gortzig](https://www.bokkagroup.com/home-builder-insights/articles/author/paul-gortzig) (16)
- [Paula Huggett](https://www.bokkagroup.com/home-builder-insights/articles/author/paula-huggett) (8)
- [Rachel Conn](https://www.bokkagroup.com/home-builder-insights/articles/author/rachel-conn) (4)
- [Ron Holt](https://www.bokkagroup.com/home-builder-insights/articles/author/ron-holt) (6)
- [Sallie Wright Serene](https://www.bokkagroup.com/home-builder-insights/articles/author/sallie-wright-serene) (5)
- [Sara Lambert](https://www.bokkagroup.com/home-builder-insights/articles/author/sara-lambert) (4)

# Marketing Automation Resources

Marketing Automation resources and articles for home builders and new home construction.

- [![3 Ways to Improve Lead Capture, Nurture, and Conversion](https://www.bokkagroup.com/hs-fs/hubfs/Bokka%20Group/Blog/lead-intelligence.jpg?length=500&name=lead-intelligence.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/3-ways-to-improve-lead-capture-nurture-and-conversion)
  
  ###### Articles
  
  ## [3 Ways to Improve Lead Capture, Nurture, and Conversion](https://www.bokkagroup.com/home-builder-insights/articles/3-ways-to-improve-lead-capture-nurture-and-conversion)
  
  
  
  
  
  
  
  
  
  [Bokka Group](https://www.bokkagroup.com/home-builder-insights/articles/author/bokka-group) on October 15, 2012
  
  2 min read

- [   Prev ](https://www.bokkagroup.com/home-builder-insights/articles)
- [1 ](https://www.bokkagroup.com/home-builder-insights/articles)
- [2 ](https://www.bokkagroup.com/home-builder-insights/articles/tag/marketing-automation/page/2)
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## Get in touch

We understand the challenges of innovating in an industry not known for great experiences. Tell us your story.

[Contact us](https://www.bokkagroup.com/contact-archived)

[![How to Prepare for Success in a Cooling Market: A New Home Sales Guide](https://www.bokkagroup.com/hs-fs/hubfs/New-home-sales-guide.jpg?length=500&name=New-home-sales-guide.jpg)](https://www.bokkagroup.com/home-builder-insights/whitepapers/new-home-sales-guide-success-in-a-cooling-market)

## How to Prepare for Success in a Cooling Market: A New Home Sales Guide

Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales.

[Find out more](https://www.bokkagroup.com/home-builder-insights/whitepapers/new-home-sales-guide-success-in-a-cooling-market)

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##### OUR CONSTRUCTION APP

[![Builder-Signal-Logo-Reversed-color](https://www.bokkagroup.com/hubfs/Builder-Signal-Logo-Reversed-color.png "Builder-Signal-Logo-Reversed-color")](https://www.bokkagroup.com/builder-signal-construction-communication-software)

##### What we do

We help you make lasting improvements to your customer experience (CX). From CX design to monitoring and management, we create a seamless home buying experience that increases customer satisfaction, brand value, and employee happiness.

##### Follow us

- [Facebook](https://www.facebook.com/bokkagroup/)
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[Get in touch](https://www.bokkagroup.com/contact)

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