--- title: CX Insights for Home Builders | Michelle Nguyen - UI/UX Designer description: Michelle Nguyen is UI/UX Designer at The Bokka Group, specializing in creating user interfaces (UI) that home buyers love. With an eye for detail and a passion for design, Michelle focuses on improving user experience (UX) with designs that are both functional and engaging. She collaborates closely with the team to conduct in-depth website audits and provide actionable recommendations, helping home builders optimize their digital presence and increase leads. Michelle’s design expertise and user-centered thinking help builders stand out in a competitive market and build trust with their customers. --- [esc ](https://www.bokkagroup.com/home-builder-insights/articles/author/michelle-nguyen#) - [What we do](https://www.bokkagroup.com/customer-experience-services-home-builders-construction) - [Consulting Services](https://www.bokkagroup.com/customer-experience-services-home-builders-construction/consulting-services) - [Marketing Services](https://www.bokkagroup.com/customer-experience-services-home-builders-construction/marketing-services) - [Technology Solutions](https://www.bokkagroup.com/customer-experience-services-home-builders-construction/customer-satisfaction-surveys) - [About Us](https://www.bokkagroup.com/about-us) - [About Bokka](https://www.bokkagroup.com/about-us) - [Our Methodology](https://www.bokkagroup.com/about-us/4-step-process-for-improving-home-building-experience) - [Join Our Team](https://www.bokkagroup.com/careers) - [Success Stories](https://www.bokkagroup.com/success-stories-for-home-builders) - [Insights](https://www.bokkagroup.com/home-builder-insights/articles) - [Articles](https://www.bokkagroup.com/home-builder-insights/articles) - [Research](https://www.bokkagroup.com/home-builder-insights/research) - [Whitepapers](https://www.bokkagroup.com/home-builder-insights/whitepapers) - [Contact](https://www.bokkagroup.com/contact) - [Join Our Team](https://www.bokkagroup.com/careers) - [Builder Signal](https://www.bokkagroup.com/builder-signal-construction-communication-software) - [Call Us](tel:720-466-7562) - [Facebook](https://www.facebook.com/bokkagroup/) - [Twitter](https://twitter.com/bokkagroup) - [LinkedIn](https://www.linkedin.com/company/the-bokka-group) - [RSS](https://www.bokkagroup.com/home-builder-insights/articles/rss.xml) © 2026 The Bokka Group, Inc. 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[Sara Lambert](https://www.bokkagroup.com/home-builder-insights/articles/author/sara-lambert) (4) # Insights from Bokka: Michelle Nguyen ![Michelle Nguyen - UI/UX Designer](https://www.bokkagroup.com/hubfs/headshots/michelle.jpg) ## Michelle Nguyen ### UI/UX Designer Michelle Nguyen is UI/UX Designer at The Bokka Group, specializing in creating user interfaces (UI) that home buyers love. With an eye for detail and a passion for design, Michelle focuses on improving user experience (UX) with designs that are both functional and engaging. She collaborates closely with the team to conduct in-depth website audits and provide actionable recommendations, helping home builders optimize their digital presence and increase leads. Michelle’s design expertise and user-centered thinking help builders stand out in a competitive market and build trust with their customers. - [![Email](https://www.bokkagroup.com/hubfs/Bokka%20Group/Icons/email-icon--red.png) ](mailto:michelle@bokkagroup.com) - [![LinkedIn](https://www.bokkagroup.com/hubfs/Bokka%20Group/Icons/linkedin-icon--red.png) ](https://www.linkedin.com/in/michelle-nhi-nguyen/) - [![Inspire action on your website with CTAs: A recipe for clicks & leads](https://www.bokkagroup.com/hs-fs/hubfs/CTAs%20on%20laptop%20-%20mock%20up.jpg?length=500&name=CTAs%20on%20laptop%20-%20mock%20up.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/the-power-of-the-click-how-intentional-ctas-turn-home-builder-website-visitors-into-qualified-leads) ###### Articles ## [Inspire action on your website with CTAs: A recipe for clicks & leads](https://www.bokkagroup.com/home-builder-insights/articles/the-power-of-the-click-how-intentional-ctas-turn-home-builder-website-visitors-into-qualified-leads) If you’ve ever felt like you're sinking money into website traffic but still not getting leads from it, you’re not alone. Just ask any other home[...] [Michelle Nguyen - UI/UX Designer](https://www.bokkagroup.com/home-builder-insights/articles/author/michelle-nguyen) on August 13, 2025 11 min read - [![The Great Gate Debate: When to Gate vs. Ungate Content – And Why It Matters](https://www.bokkagroup.com/hs-fs/hubfs/Flintrock%20-%20The%20Ridge%20at%20Knob%20Creek%20-%20Mock%20Up.jpg?length=500&name=Flintrock%20-%20The%20Ridge%20at%20Knob%20Creek%20-%20Mock%20Up.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/the-great-gate-debate-when-to-gate-vs.-ungate-content-and-why-it-matters) ###### Articles ## [The Great Gate Debate: When to Gate vs. Ungate Content – And Why It Matters](https://www.bokkagroup.com/home-builder-insights/articles/the-great-gate-debate-when-to-gate-vs.-ungate-content-and-why-it-matters) We’ve all experienced it—you’re scrolling through a website, getting to the juicy part of an article, only to be interrupted by a pop-up. Or worse, a[...] [Michelle Nguyen - UI/UX Designer](https://www.bokkagroup.com/home-builder-insights/articles/author/michelle-nguyen) on March 31, 2025 10 min read - [![Web Design Secrets: Unlock Potential with an Audit](https://www.bokkagroup.com/hs-fs/hubfs/woman-in-chair-at-desk-working.jpg?length=500&name=woman-in-chair-at-desk-working.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/the-key-to-homebuilding-success-lies-in-a-website-audit) ###### Articles ## [Web Design Secrets: Unlock Potential with an Audit](https://www.bokkagroup.com/home-builder-insights/articles/the-key-to-homebuilding-success-lies-in-a-website-audit) Recently, a marketing VP came to us at Bokka requesting a proposal. She wanted to take her sales and marketing to the next level and thought a[...] [Michelle Nguyen - UI/UX Designer](https://www.bokkagroup.com/home-builder-insights/articles/author/michelle-nguyen) on October 05, 2023 10 min read - [![Standing Out in a Competitive Market: The Builder's Brand Guide](https://www.bokkagroup.com/hs-fs/hubfs/Different-looking-penguin-in-a-large-group-of-sameness.jpg?length=500&name=Different-looking-penguin-in-a-large-group-of-sameness.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/builders-brand-guide) ###### Articles ## [Standing Out in a Competitive Market: The Builder's Brand Guide](https://www.bokkagroup.com/home-builder-insights/articles/builders-brand-guide) As a professional in the home building industry, you've likely heard the term "brand standards" thrown around. But do you really know what that[...] [Michelle Nguyen - UI/UX Designer](https://www.bokkagroup.com/home-builder-insights/articles/author/michelle-nguyen) on May 10, 2023 4 min read - [![An important reason your website isn't getting enough leads, and how to fix it](https://www.bokkagroup.com/hs-fs/hubfs/Persons-hand-turning-up-dial-for-lead-generation-for-home-builder.jpg?length=500&name=Persons-hand-turning-up-dial-for-lead-generation-for-home-builder.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/increase-website-leads-brand-story) ###### Articles ## [An important reason your website isn't getting enough leads, and how to fix it](https://www.bokkagroup.com/home-builder-insights/articles/increase-website-leads-brand-story) If you're a home building marketer, you may have asked yourself, "Why are the visitors to my website not converting to leads?" Well...you're not[...] [Michelle Nguyen - UI/UX Designer](https://www.bokkagroup.com/home-builder-insights/articles/author/michelle-nguyen) on January 19, 2023 4 min read ## Get in touch We understand the challenges of innovating in an industry not known for great experiences. Tell us your story. [Contact us](https://www.bokkagroup.com/contact-archived) [![How to Prepare for Success in a Cooling Market: A New Home Sales Guide](https://www.bokkagroup.com/hs-fs/hubfs/New-home-sales-guide.jpg?length=500&name=New-home-sales-guide.jpg)](https://www.bokkagroup.com/home-builder-insights/whitepapers/new-home-sales-guide-success-in-a-cooling-market) ## How to Prepare for Success in a Cooling Market: A New Home Sales Guide Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales. [Find out more](https://www.bokkagroup.com/home-builder-insights/whitepapers/new-home-sales-guide-success-in-a-cooling-market) [![Bokka-logo-reversed](https://www.bokkagroup.com/hs-fs/hubfs/Bokka-logo-reversed.png?width=300&name=Bokka-logo-reversed.png "Bokka-logo-reversed")](https://www.bokkagroup.com/) ##### OUR CONSTRUCTION APP [![Builder-Signal-Logo-Reversed-color](https://www.bokkagroup.com/hubfs/Builder-Signal-Logo-Reversed-color.png "Builder-Signal-Logo-Reversed-color")](https://www.bokkagroup.com/builder-signal-construction-communication-software) ##### What we do We help you make lasting improvements to your customer experience (CX). From CX design to monitoring and management, we create a seamless home buying experience that increases customer satisfaction, brand value, and employee happiness. ##### Follow us - [Facebook](https://www.facebook.com/bokkagroup/) - [Twitter](https://twitter.com/bokkagroup) - [LinkedIn](https://www.linkedin.com/company/the-bokka-group) - [RSS](https://www.bokkagroup.com/home-builder-insights/articles/rss.xml) [Get in touch](https://www.bokkagroup.com/contact) Copyright © 2026 The Bokka Group, Inc. All rights reserved.  |  [hello@bokkagroup.com ](mailto:hello@bokkagroup.com) |  [Privacy](https://www.bokkagroup.com/privacy-policy-data-collection-use-and-security-bokka-group)[mailto:hello@bokkagroup.com](mailto:hello@bokkagroup.com)