--- title: "Join us at IBS 2025: 3 ways to get great Bokka content LIVE" description: Join us at IBS 2025 for expert insights on home builder marketing, including lead conversion, marketing attribution, and enhanced buyer communication tools image: https://www.bokkagroup.com/hubfs/IBS%202025%20-%20Join%20Us%20-%20Email%20PA%20%20-%20Bokka%20Database-1.jpg --- [esc ](https://www.bokkagroup.com/home-builder-insights/articles/join-us-at-ibs-2025#) - [Facebook](https://www.facebook.com/bokkagroup/) - [Twitter](https://twitter.com/bokkagroup) - [LinkedIn](https://www.linkedin.com/company/the-bokka-group) - [RSS](https://www.bokkagroup.com/home-builder-insights/articles/rss.xml) © 2026 The Bokka Group, Inc. All rights reserved. ## Meet some of the team behind Bokka's thought-provoking builder strategies ![IBS 2025 - Join Us - Email PA - Bokka Database-1](https://www.bokkagroup.com/hs-fs/hubfs/IBS%202025%20-%20Join%20Us%20-%20Email%20PA%20%20-%20Bokka%20Database-1.jpg?width=1200&height=800&name=IBS%202025%20-%20Join%20Us%20-%20Email%20PA%20%20-%20Bokka%20Database-1.jpg) If you’re heading to IBS 2025, we’d love to connect. The Bokka Group will be there, sharing the latest strategies, insights, and technology shaping the future of home builder marketing and sales. ### Here are 3 great ways to learn something new while you’re at the builder show:   ---   ![Jimmy-Diffee-Paula-Huggett](https://www.bokkagroup.com/hs-fs/hubfs/Jimmy-Diffee-Paula-Huggett.png?width=300&height=150&name=Jimmy-Diffee-Paula-Huggett.png) ## The Ultimate Playbook for Converting Leads to Sales  - Location: **West Hall Booth W2966 (Show Floor)** - Daily Sessions: **Feb. 25, 26, 27 | See times below** - Speakers: **Jimmy Diffee & Paula Huggett**  The numbers don’t lie—home-buying behavior is shifting. In this fast-paced, 15-minute TED-style talk, we’ll unpack new insights from the 2024 Home Buyer Conversion Report and share a proven playbook to help you turn more leads into buyers.  [>> RSVP Here - Seating is Limited](https://www.newhomestar.com/builder-signal-ibs2025)   **Add to Calendar - Session Times:** **📅  **Tuesday, February 25 | 11:00 AM [**Outlook/Apple (.ICS File)**](https://www.bokkagroup.com/hubfs/ultimate_playbook_0225.ics) | [**Google Calendar**](https://www.google.com/calendar/render?action=TEMPLATE&text=The+Ultimate+Playbook+for+Converting+Leads+to+Sales&dates=20250225T190000Z/20250225T191500Z&details=Insights+from+the+2024+Home+Buyer+Conversion+Report.+Speaker%3A+Jimmy+Diffee+and+Paula+Huggett&location=West+Hall+Booth+W2966) ___ **📅  **Wednesday, February 26 | 2:00 PM [**Outlook/Apple (.ICS File)**](https://www.bokkagroup.com/hubfs/ultimate_playbook_0226.ics) | [**Google Calendar**](https://www.google.com/calendar/render?action=TEMPLATE&text=The+Ultimate+Playbook+for+Converting+Leads+to+Sales&dates=20250226T220000Z/20250226T221500Z&details=Insights+from+the+2024+Home+Buyer+Conversion+Report.+Speaker%3A+Jimmy+Diffee+and+Paula+Huggett&location=West+Hall+Booth+W2966) ___ **📅  **Thursday, February 27 | 10:00 AM [**Outlook/Apple (.ICS File)**](https://www.bokkagroup.com/hubfs/ultimate_playbook_0227.ics) | [**Google Calendar**](https://www.google.com/calendar/render?action=TEMPLATE&text=The+Ultimate+Playbook+for+Converting+Leads+to+Sales&dates=20250227T180000Z/20250227T181500Z&details=Insights+from+the+2024+Home+Buyer+Conversion+Report.+Speaker%3A+Jimmy+Diffee+and+Paula+Huggett&location=West+Hall+Booth+W2966) --- ## ![Paula-Huggett](https://www.bokkagroup.com/hs-fs/hubfs/Paula-Huggett.png?width=150&height=150&name=Paula-Huggett.png)Unlocking Attribution to Maximize Your Marketing Impact - Location: **Sales Central - West 311** - Date: **Wednesday, February 26 | 11:15 - 11:45 AM** - Speaker: **Paula Huggett** Still struggling to figure out which marketing efforts actually drive sales? You’re not alone. In this session, we’ll break down the biggest attribution challenges home builders face and show you practical ways to track what’s really working—without expensive software. [ > More event info](https://www.buildersshow.com/Search/EducationSession.aspx?id=2919983) **📅  Add to Calendar:** [**Outlook/Apple (.ICS File)**](https://www.bokkagroup.com/hubfs/unlocking_attribution.ics) | [**Google Calendar**](https://www.google.com/calendar/render?action=TEMPLATE&text=Unlocking+Attribution+to+Maximize+Your+Marketing+Impact&dates=20250226T191500Z/20250226T194500Z&details=Learn+how+to+solve+marketing+attribution+challenges%2C+identify+effective+channels%2C+and+leverage+free+tools+for+CRM.+Speaker%3A+Paula+Huggett&location=Sales+Central+-+West+311) ---   ## ![Paul-Gortzig-Eric-Lee-Jimmy-Diffee](https://www.bokkagroup.com/hs-fs/hubfs/Paul-Gortzig-Eric-Lee-Jimmy-Diffee.png?width=456&height=150&name=Paul-Gortzig-Eric-Lee-Jimmy-Diffee.png)Builder Signal 2.0: Live Demos & Networking - Location: **West Hall Booth W2966 (Show Floor)** - Presenters: **Paul Gortzig, Eric Lee, Jimmy Diffee ** Keeping buyers in the loop during construction is tough—but it doesn’t have to be. Builder Signal 2.0 is making communication smoother, improving buyer experience, and even boosting referrals. Swing by to see it in action, or book a one-on-one demo for priority access.   [> Learn more about Builder Signal here](https://www.bokkagroup.com/builder-signal-ibs-2025-schedule-a-demo/) ![IBS-2025-West-Hall-Map2](https://www.bokkagroup.com/hs-fs/hubfs/IBS-2025-West-Hall-Map2.png?width=1404&height=666&name=IBS-2025-West-Hall-Map2.png) ![Meet-us-at-booth-w2966](https://www.bokkagroup.com/hs-fs/hubfs/Meet-us-at-booth-w2966.jpg?width=1198&height=372&name=Meet-us-at-booth-w2966.jpg)         ## Ready to chat? ### So are we! We'll talk about the future of your company, your current initiatives, and that little thing that makes your company special. We want to understand who your best customers are and how we can act as an extension of your team to deliver amazing experiences. ## Schedule Free Consultation - [![How Home Builders Can Outsell Resale Competitors with Paid Social Ads](https://www.bokkagroup.com/hs-fs/hubfs/Close-up-of-phone-showing-social-media-apps.jpg?length=200&name=Close-up-of-phone-showing-social-media-apps.jpg)](https://www.bokkagroup.com/home-builder-insights/articles/paid-social-media-advertising) #### [How Home Builders Can Outsell Resale Competitors with Paid Social Ads](https://www.bokkagroup.com/home-builder-insights/articles/paid-social-media-advertising) [   Previous article ](https://www.bokkagroup.com/home-builder-insights/articles/paid-social-media-advertising) - [![Effective Communication in Home Building: How to Avoid Costly Mistakes and Delight Clients](https://www.bokkagroup.com/hs-fs/hubfs/pexels-mikael-blomkvist-8961131.jpg?length=200&name=pexels-mikael-blomkvist-8961131.jpg)](https://www.bokkagroup.com/home-builder-insights/articles/effective-communication-in-home-building-avoid-mistakes-delight-clients) #### [Effective Communication in Home Building: How to Avoid Costly Mistakes and Delight Clients](https://www.bokkagroup.com/home-builder-insights/articles/effective-communication-in-home-building-avoid-mistakes-delight-clients) [Next article    ](https://www.bokkagroup.com/home-builder-insights/articles/effective-communication-in-home-building-avoid-mistakes-delight-clients) ![Bokka Group](https://www.bokkagroup.com/hubfs/Bokka%20Group/Blog/author-1.jpeg) ## Bokka Group The Bokka Group is a premier customer experience agency specializing in the home building industry. Founded in 2001, the Bokka Group has dedicated over two decades to enhancing the home buying journey through innovative marketing strategies and advanced technology solutions. The team at Bokka Group comprises experts in digital marketing, customer journey mapping, and data-driven decision-making, providing unparalleled insights and strategies to home builders. The Bokka Group’s thought leadership is regularly featured in top industry publications such as Professional Builder. The team also shares their expertise at major industry events, including the International Builders’ Show (IBS), PCBC, ECBC, and the Housing Giants Leadership Conference. Their commitment to improving customer experiences has made them a trusted partner for home builders across the nation. - [![Email](https://www.bokkagroup.com/hubfs/Bokka%20Group/Icons/email-icon--red.png) ](mailto:hello@bokkagroup.com) [ View all posts by Bokka Group ](https://www.bokkagroup.com/home-builder-insights/articles/author/bokka-group) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Bokka Group", "url" : "https://www.bokkagroup.com/home-builder-insights/articles/author/bokka-group" }, "dateModified" : "2025-02-14T01:28:28.894Z", "datePublished" : "2025-02-14T01:27:00.000Z", "headline" : "Join us at IBS 2025: 3 ways to get great Bokka content LIVE", "image" : [ "https://www.bokkagroup.com/hubfs/IBS%202025%20-%20Join%20Us%20-%20Email%20PA%20%20-%20Bokka%20Database-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.bokkagroup.com/home-builder-insights/articles/join-us-at-ibs-2025", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.bokkagroup.com/hubfs/Bokka_logo-400645-edited.png" }, "name" : "The Bokka Group" } } ```