While almost everyone understands the benefits technology can bring, deciding which tools to integrate into your customer experience strategy can be[...]
Insights from Bokka: Jimmy Diffee
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Jimmy Diffee
Bokka Co-Founder
Jimmy Diffee is the Co-Founder of The Bokka Group, a leading authority in the home building industry. With over 20 years of experience, Jimmy has revolutionized the home buying experience through innovative marketing strategies and cutting-edge technology. He is a sought-after speaker at major industry events, such as the International Builders’ Show and PCBC, and a regular contributor to leading publications like Professional Builder.
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As technology in marketing continues to grow and develop, you may have heard the term “lead intelligence” come up. But what exactly is lead[...]
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Your construction software may be good at scheduling. But is it good at keeping customers happy? A few months ago, I was leading a design-thinking[...]
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Bad reviews come from broken experiences. Unified customer experiences are rare these days. Think about a bad customer experience you’ve had lately.[...]
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There’s nothing new about the concept of delivering great customer experiences. But the term itself has achieved buzzword status over the past few[...]
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Average conversion rates may vary greatly by industry. The graphic illustrates conservative average rates through the new home sales funnel. In other[...]
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What does the future of digital marketing look like for home building marketers? In a field not always known for being on the leading edge of[...]
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In an upswing market, how do you find time to deal with the onslaught of new leads? (Originally published in Sales+Marketing Ideas Magazine)