While almost everyone understands the benefits technology can bring, deciding which tools to integrate into your customer experience strategy can be[...]
Insights from Bokka: Jimmy Diffee
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As technology in marketing continues to grow and develop, you may have heard the term “lead intelligence” come up. But what exactly is lead[...]
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Your construction software may be good at scheduling. But is it good at keeping customers happy? A few months ago, I was leading[...]
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Bad reviews come from broken experiences. Unified customer experiences are rare these days. Think about a bad customer experience you’ve had lately.[...]
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There’s nothing new about the concept of delivering great customer experiences. But the term itself has achieved buzzword status over the past few[...]
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Below is a graphic of “Average Conversion Rates” taken from a presentation by the Bokka Group at the 2017 DCX Conference Average conversion rates may[...]
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What does the future of digital marketing look like for home building marketers? In a field not always known for being on the leading edge of[...]
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In an upswing market, how do you find time to deal with the onslaught of new leads? (Originally published in Sales+Marketing Ideas Magazine)