Your construction software may be good at scheduling. But is it good at keeping customers happy? A few months ago, I was leading[...]
Insights from Bokka: Jimmy Diffee
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Bad reviews come from broken experiences. Unified customer experiences are rare these days. Think about a bad customer experience you’ve had lately.[...]
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There’s nothing new about the concept of delivering great customer experiences. But the term itself has achieved buzzword status over the past few[...]
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Below is a graphic of “Average Conversion Rates” taken from a presentation by the Bokka Group at the 2017 DCX Conference Average conversion rates may[...]
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What does the future of digital marketing look like for home building marketers? In a field not always known for being on the leading edge of[...]
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In an upswing market, how do you find time to deal with the onslaught of new leads? (Originally published in Sales+Marketing Ideas Magazine)
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Millennials are forcing home builders to change the way they do business (especially as it relates to home builder marketing) The Millennials have[...]
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Is it worth it for home builders to invest money to improve the customer experience? Most builders would answer the above question with a “yes.” In[...]