Working from home has become the new normal. For home builders in the 45 states that are still allowing construction to continue, it's a huge change[...]
Insights from Bokka: Jimmy Diffee
![Jimmy Diffee](https://www.bokkagroup.com/hubfs/Bokka%20Group/Blog/Jimmy%20Diffee.png)
Jimmy Diffee
Jimmy Diffee is the Co-Founder of The Bokka Group, a premier customer experience agency for home builders. With over two decades of industry experience, Jimmy has been pivotal in reshaping how home builders approach customer experience, integrating innovative marketing strategies and advanced technology to enhance the home buying journey. Since co-founding The Bokka Group in 2001, Jimmy has led the company’s evolution from a small interactive division at an ad agency into a dedicated firm working exclusively with top builders and developers to improve the home buying experience. Jimmy’s expertise spans the full spectrum of customer experience (CX), from initial lead generation and nurturing to the final stages of home purchase and move-in. He is a recognized thought leader in the field, contributing regularly to Professional Builder and other leading publications. His insights have also been featured at prominent industry events such as the International Builders’ Show (IBS), PCBC, ECBC, and the Housing Giants Leadership Conference. An advocate for data-driven decision-making, Jimmy has authored numerous articles and guides on effective marketing strategies for home builders. His work in customer journey mapping, digital marketing, and CX strategy has helped countless companies improve their sales processes and customer satisfaction, cementing his reputation as a leading voice in the industry. Connect with Jimmy on LinkedIn to stay updated on his latest insights and contributions to the home building industry: https://www.linkedin.com/in/jimmydiffee/
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There’s a reason why most of us are in the home building industry. There’s nobility in it. We’re building homes where lifelong memories will be made.[...]
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How do you measure the customer experience? As a customer experience (CX) consultant, I get that question all of the time from home builders,[...]
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Articles
Augmented Reality for Home Builders
If you attended the Pacific Coast Builder Conference (PCBC) this year, you probably noticed one tech trend that stood out more than all the others:[...]
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Does it ever feel like there are too many home builder marketing tactics to keep up with? And which of them work best for your budget?
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While almost everyone understands the benefits technology can bring, deciding which tools to integrate into your customer experience strategy can be[...]
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As technology in marketing continues to grow and develop, you may have heard the term “lead intelligence” come up. But what exactly is lead[...]
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Your construction software may be good at scheduling. But is it good at keeping customers happy? A few months ago, I was leading a design-thinking[...]