Over 90% of home shoppers start their search online. Your website is your new storefront and your phone or computer is your primary source of[...]
Insights from Bokka: Paul Gortzig
Paul Gortzig
Director of Sales
Paul Gortzig is the Director of Sales at The Bokka Group, with over 30 years of experience in home building, new home sales, and sales leadership. He helps builders improve the home buying experience through proactive communication and strategic sales processes. Paul’s expertise includes lead generation, customer experience (CX), and digital marketing strategies tailored to the home building industry. He regularly shares his knowledge through industry publications and at major events, contributing to the improvement of sales practices. Paul’s role involves coaching sales teams, implementing communication tools like Builder Signal, and ensuring builders provide transparent and educational experiences for their customers.
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When is the last time you examined your Key Performance Indicators (KPI's) to be sure they're aligned with today's business environment? As those of[...]
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Just look around and it's easy to see how obsessed the world has become with speed, convenience and "buy it now" attitudes. Zappos, Amazon and Airbnb[...]
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It's not easy being a home builder in this day and age. But you're a fighter. You've done your due diligence. Your vision is on point, and the future[...]
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The secret's out! We recently collected data from top mystery shoppers in the country to find out what really goes on in new homes sales. Are the[...]
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“More leads? Heck yeah, bring em on! You can never have too many leads, can you? That’s like having too much ice cream.” Well, I contend to you that[...]