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    Insights from Bokka: Paul Gortzig

    Paul Gortzig - Director of Sales

    Paul Gortzig

    Director of Sales

    Paul Gortzig is the Director of Sales at The Bokka Group, with over 30 years of experience in home building, new home sales, and sales leadership. He helps builders improve the home buying experience through proactive communication and strategic sales processes. Paul’s expertise includes lead generation, customer experience (CX), and digital marketing strategies tailored to the home building industry. He regularly shares his knowledge through industry publications and at major events, contributing to the improvement of sales practices. Paul’s role involves coaching sales teams, implementing communication tools like Builder Signal, and ensuring builders provide transparent and educational experiences for their customers.

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    • Sell More New Homes With These OSC Strategies
      Articles

      Sell More New Homes With These OSC Strategies

      Over 90% of home shoppers start their search online. Your website is your new storefront and your phone or computer is your primary source of[...]

      Paul Gortzig - Director of Sales on March 05, 2020
      12 min read
    • Top KPIs Every New Home Sales Manager Should Measure
      Articles

      Top KPIs Every New Home Sales Manager Should Measure

      When is the last time you examined your Key Performance Indicators (KPI's) to be sure they're aligned with today's business environment? As those of[...]

      Paul Gortzig - Director of Sales on January 08, 2020
      9 min read
    • Death of a Salesman: The Future of New Home Sales
      Articles

      Death of a Salesman: The Future of New Home Sales

      Just look around and it's easy to see how obsessed the world has become with speed, convenience and "buy it now" attitudes. Zappos, Amazon and Airbnb[...]

      Paul Gortzig - Director of Sales on June 11, 2019
      14 min read
    • How Important is Communication During Construction?
      Articles

      How Important is Communication During Construction?

      It's not easy being a home builder in this day and age. But you're a fighter. You've done your due diligence. Your vision is on point, and the future[...]

      Paul Gortzig - Director of Sales on April 11, 2019
      9 min read
    • Learn the Top Fails in New Home Sales and how to fix them.
      Articles

      Learn the Top Fails in New Home Sales and how to fix them.

      The secret's out! We recently collected data from top mystery shoppers in the country to find out what really goes on in new homes sales. Are the[...]

      Paul Gortzig - Director of Sales on March 07, 2019
      10 min read
    • How home builders can find leads within the CRM
      Articles

      How home builders can find leads within the CRM

      “More leads? Heck yeah, bring em on! You can never have too many leads, can you? That’s like having too much ice cream.” Well, I contend to you that[...]

      Paul Gortzig - Director of Sales on October 25, 2018
      6 min read
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    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

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