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    Digital Media Placement and Inbound Resources

    Digital Media Placement resources and articles for home builders and new home construction.

    • Boost Your Digital Ads with Hyper-Localization and Smart Targeting
      Articles

      Boost Your Digital Ads with Hyper-Localization and Smart Targeting

      Not long ago, a builder based in Louisiana came to us with a problem common to many small-to-midsized builders. Despite running digital ads targeting[...]

      Crystal Swain - Strategist on March 03, 2025
      7 min read
    • Why Home Builders Should Consider Fractional CMOs
      Articles

      Why Home Builders Should Consider Fractional CMOs

      In today's competitive home building industry, staying ahead of the curve in marketing and sales is crucial. However, many builders struggle to keep[...]

      Paula Huggett - Partner, VP Client Services on May 31, 2023
      4 min read
    • Increase Website Traffic with These PPC Strategies for Home Builders
      Articles

      Increase Website Traffic with These PPC Strategies for Home Builders

      Looking for ways to get more traffic to your website? Pay-Per-Click could be your secret weapon. For home builders, Pay-Per-Click (PPC) campaigns are[...]

      Crystal Swain - Strategist on April 19, 2023
      13 min read
    • Outsmart the Competition: Get Better Leads in a Slowing Market
      Articles

      Outsmart the Competition: Get Better Leads in a Slowing Market

      As home builders look for ways to thrive in the aftermath of the pandemic boom, our advice is simple: Understand everything you can about who is in[...]

      Ed Carey - CEO of Audience Town on April 10, 2023
      3 min read
    • Master Home Builder Digital Marketing with These Proven Strategies
      Articles

      Master Home Builder Digital Marketing with These Proven Strategies

      As a home builder, it's crucial to have a strong digital presence in order to attract potential customers and stand out in a crowded market. One way[...]

      Paula Huggett - Partner, VP Client Services on September 21, 2022
      8 min read
    • Home Builder Landing Pages: 10x More Leads vs. Your Home Page
      Articles

      Home Builder Landing Pages: 10x More Leads vs. Your Home Page

      The Importance of Home Builder Landing Pages As a builder, you might be thinking, “I’ve invested in my website, I’m paying for advertising that[...]

      Ron Holt - Director of Technology on June 01, 2022
      20 min read
    • What home builders need to know about Google Adwords for PPC
      Articles

      What home builders need to know about Google Adwords for PPC

      Nearly every person in this country (and possibly the world) knows about Google. And for most of us in marketing, we use Adwords for our home builder[...]

      Ed Carey - CEO of Audience Town on January 12, 2021
      6 min read
    • How to Advertise Your 3D Home Tours
      Articles

      How to Advertise Your 3D Home Tours

      The way people search for homes is rapidly changing. 3D home tour technology is quickly becoming the best way for builders to showcase new homes at a[...]

      Greg Capello on September 10, 2020
      3 min read
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    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

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