esc
  • What we do
    • Consulting Services
    • Marketing Services
    • Technology Solutions
  • About Us
    • About Bokka
    • Our Methodology
    • Join Our Team
  • Success Stories
  • Insights
    • Articles
    • Research
    • Whitepapers
  • Contact
    • Join Our Team
  • Builder Signal
  • Facebook
  • Twitter
  • LinkedIn
  • RSS

© 2024 The Bokka Group, Inc.
All rights reserved.

esc
    Experience Agency for Home Builders
    search
    menu

    Filter by type

    • All Types
    • Articles
    • Research
    • Whitepapers

    Filter by topic

    • Augmented Reality (AR) (9)
    • Builder culture (24)
    • Builder Signal (2)
    • Culture (1)
    • Customer experience (CX) (48)
    • Customer Satisfaction Surveys (13)
    • Data collection (18)
    • Digital media placement (18)
    • Digital Tools (44)
    • Home Builder CX (29)
    • Home builder reviews (12)
    • Journey mapping (13)
    • Lead gen & conversion (35)
    • Lead nurturing & follow up (21)
    • Marketing automation (9)
    • Marketing ideas and strategies (55)
    • New home sales (29)
    • Online Sales Counselor Program (8)
    • Personalization (15)
    • Search Engine Marketing (6)
    • SEO (2)
    • Social media (7)
    • User testing (5)
    • UX / UI (8)
    • Virtual Reality (VR) (7)
    • Voice of the Customer (VoC) (11)
    • Website design (12)

    Filter by author

    • Aviva Johnson (1)
    • Bokka Group (20)
    • Charlie Stanard (4)
    • Chelsea Kendrick (5)
    • Chris Paffett (1)
    • Crystal Swain (4)
    • Dallas Johnson (3)
    • Ed Carey (2)
    • Eric Lee (7)
    • Greg Capello (1)
    • Jimmy Diffee (26)
    • Laura Box (2)
    • Matt Savoy (1)
    • Michelle Nguyen (4)
    • Mike McGuire (1)
    • Paul Gortzig (14)
    • Paula Huggett (7)
    • Rachel Conn (4)
    • Ron Holt (4)
    • Sallie Wright Serene (5)
    • Sara Lambert (4)
    Articles

    Outsmart the Competition: Get Better Leads in a Slowing Market

    Ed Carey - CEO of Audience Town on April 10, 2023
    Tags Marketing ideas and strategies, Data collection, Digital media placement, Lead gen & conversion, Digital Tools
    3 min read
    Share on Facebook Share on LinkedIn Share on Twitter Share on Email
    Outsmart the Competition: Get Better Leads in a Slowing Market
    3:52

    Virtual Tools Homebuying

    As home builders look for ways to thrive in the aftermath of the pandemic boom, our advice is simple: Understand everything you can about who is in the market to buy a home, and do this using real-time purpose-built analytics for real estate.

    We know that in the US, 12 million people are seeking to buy real estate within the next twelve months. And our data shows there are 9.4 million predicted movers planning to relocate in the next 90 days.

    As we face a slowing market, every builder should be asking: Who are these people and how do we reach them?

    Connect with Potential Home Buyers by Understanding Their Needs

    Woman Holding a touch pad and switching channels on France Netflix HomePage with TV set on background

    Every day, Americans use an average of thirteen connected devices such as smartphones, tablets, and TVs. Each time a prospect uses one of these devices, they leave a trail of digital breadcrumbs that, when pieced together, form unique digital footprints. Marketers must pay attention to these breadcrumbs to create accurate customer personas.

    For instance, streaming platforms like Hulu and Roku are better suited for simple branding messages rather than calls to action (CTAs). Who wants to stop in the middle of a show to click an ad? Instead, CTAs are more effective on social media and mobile platforms, where customers are more likely to respond positively. Understanding these nuances will completely change your marketing strategy.

    Is your marketing team mastering these communication strategies?

    If not, don't worry. These problems are easy to solve with analytics and consumer intelligence platforms.

    We can help you understand who visits your website, whether they currently own or rent, (if they own what is the current home value) what their interests are, and whether they're new or returning customers.

    Boost Marketing Results by Tailoring Communication Strategies

    Builders need purpose-built analytics for real estate. Relying on generic tools like Google won't suffice. Google's products aren't designed specifically for real estate, which became glaringly apparent during the pandemic. Companies continued with the status quo while their customers' lives changed drastically. Marketers were caught off guard, using outdated tools to maintain business as usual.

    Embrace a Buyer-Centric Mindset for Long-term Success

    Karen-the-new-digital-home-buyer

    During the pandemic's early days, we observed intriguing market shifts that most companies overlooked. They focused on their products rather than understanding who was buying them. They didn't know their customers.

    For example, retirees were purchasing products intended for first-time homeowners, and land development continued based on outdated business plans written years prior.

    Building companies were not using real-time customer data. Even if they were savvy and noticed the traffic spikes on their websites, they still didn't understand the humans behind the numbers – their interests, or their life events.

    All of this information informs both small-scale (hyper-local) and large-scale (broader) markets. Although this information was available, marketers didn't have the right tools to access and understand it. They were relying on products that assume business-as-usual.

    Businesses can no longer afford to assume business-as-usual. We know what happens when we assume. 😳

    In today's world, companies with a buyer-centric mindset recognize that knowledge is power. The more you understand your customers, the better you can serve them.

    How You Can Tap Into Real Estate-Specific Analytics to Reach Predicted Movers

    We'd love to help you reach more prospects with our real-time purpose-built analytics for real estate. We're happy to give a quick demo or just chat about your overall concerns in this challenging market. Just reach out by starting a conversation below.

    Ready to chat?

    So are we!

    We'll talk about the future of your company, your current initiatives, and that little thing that makes your company special. We want to understand who your best customers are and how we can act as an extension of your team to deliver amazing experiences.

    Schedule Free Consultation

    • An important reason your website isn't getting enough leads, and how to fix it

      An important reason your website isn't getting enough leads, and how to fix it

        Previous article
    • Increase Website Traffic with These PPC Strategies for Home Builders

      Increase Website Traffic with These PPC Strategies for Home Builders

      Next article   
    Ed Carey - CEO of Audience Town

    Ed Carey

    CEO of Audience Town

    Ed Carey is founder and CEO of Audience Town, a real estate advertising platform. Before founding Audience Town, Ed spent 20 years working for leading media, advertising technology, data, and mobile companies, including Quest Magazine, The New York Times, Undertone, The Rubicon Project, Dun & Bradstreet, and Kargo. Ed lives in Florida with his wife and three young children. He studied English literature and communications and media management at Fordham University in New York.

    • LinkedIn
    View all posts by Ed Carey

    You may also like

    • What home builders need to know about Google Adwords for PPC

      What home builders need to know about Google Adwords for PPC

      January 12, 2021
    • Boost Your Digital Ads with Hyper-Localization and Smart Targeting

      Boost Your Digital Ads with Hyper-Localization and Smart Targeting

      March 03, 2025
    • How to Advertise Your 3D Home Tours

      How to Advertise Your 3D Home Tours

      September 10, 2020
    • The 2016-17 Home Buyer Conversion Report

      The 2016-17 Home Buyer Conversion Report

      August 24, 2017
    • Selling Homes to Digital Natives

      Selling Homes to Digital Natives

      February 07, 2024
    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

    Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales.

    Find out more

    Bokka-logo-reversed
    OUR CONSTRUCTION APP
    Builder-Signal-Logo-Reversed-color
    What we do

    We help you make lasting improvements to your customer experience (CX). From CX design to monitoring and management, we create a seamless home buying experience that increases customer satisfaction, brand value, and employee happiness.

    Follow us
    • Facebook
    • Twitter
    • LinkedIn
    • RSS
    Get in touch

    Copyright © 2024 The Bokka Group, Inc. All rights reserved.  |  hello@bokkagroup.com