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Articles Customer experience Sales

by Paul Gortzig

Top Fails in New Home Sales

The secret's out!  We recently collected data from top mystery shoppers in the country to find out what really goes on in new homes sales. Are the sales teams really putting into practice all the training they've been taught? The answer might[...]

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Builder culture Articles

by Sara Lambert

See How Raving Fans Make for Great Home Builder Reviews

Getting homeowner reviews is hard. But why is that? There are plenty of survey tools and strategies for gathering testimonials and feedback. The challenge is catching them at the right time.

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Articles Marketing strategy Lead conversion Lead nurturing

by Jimmy Diffee

Get More Leads and Sales from Home Builder Marketing

Does it ever feel like there are too many home builder marketing tactics to keep up with?  And which of them work best for your budget?

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Articles Usability testing Web design

by Charlie Stanard

Why an 'MVP' website strategy works for home builders

With so many new startups and tech companies going mainstream, it's hard to keep up with everything unless you happen to live in Silicon Valley. And in an industry like new home construction, it's even more difficult to apply new approaches with[...]

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Articles Marketing strategy Lead nurturing

by Chelsea Johnson

3 high-performing prospect emails you should be sending and why

In today's densely-saturated home builder marketing landscape, email still reigns as a primary way for construction companies to communicate with prospects. But do you ever struggle with knowing what types of emails you should be sending - and[...]

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Articles User Testing Customer experience Voice of the customer Usability testing UX research Home Builder CX

by Sallie Wright Serene

The Home Builder's Cheat Sheet for Research & User Testing

Ever wonder how home builders can improve the user experience with research and testing?

In the ever-expanding world of User Experience (UX), organizations are starting to realize just how important research and user testing can be to improve the[...]

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How to Prepare for Success in a Cooling Market: A New Home Sales Guide

How to Prepare for Success in a Cooling Market: A New Home Sales Guide

Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales.

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