For you Kevin Costner fans (pre-Yellowstone), you're probably familiar with the story of Ray Kinsella in the movie Field of Dreams. There was the[...]
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The Importance of Home Builder Landing Pages As a builder, you might be thinking, “I’ve invested in my website, I’m paying for advertising that[...]
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Take these steps to keep referrals up, customer trust high, and feedback positive COVID has crippled some industries and been a rising tide for[...]
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Customer satisfaction surveys have been the bedrock homebuilders use to gather their customer feedback. The thinking goes... We sell the home. Build[...]
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Company culture is a subject that gets talked about as essential, and managers at conferences will usually nod along in agreement. In my experience,[...]
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When we do Journey Mapping for Home Builders, we dig into data to identify the biggest challenges home buyers face when buying and building their[...]
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Recently, I sat down to coffee with a home builder friend of mine named Mark and we landed on the topic of digital marketing. Like many builders,[...]
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Journey mapping for home builders is a hot topic these days. In the past two years I've heard more home builders talking about customer experience[...]