In today's densely-saturated home builder marketing landscape, email still reigns as a primary way for construction companies to communicate[...]
-
-
Ever wonder how home builders can improve the user experience with research and testing? In the ever-expanding world of User Experience (UX),[...]
-
Often the phrase “we need a new website” can strike fear into the heart of home building marketers. Website redesigns for builders can take months,[...]
-
In Parts 1 and 2 of this series, we covered the impact of a dedicated customer experience (CX) initiative to home building performance and the[...]
-
While almost everyone understands the benefits technology can bring, deciding which tools to integrate into your customer experience strategy can be[...]
-
Many times, the first impression a home shopper has of your home building company is with your Online Sales Counselor (often called an OSC). This job[...]
-
As technology in marketing continues to grow and develop, you may have heard the term “lead intelligence” come up. But what exactly is lead[...]
-
With "office-optional" - culture is more important than ever. Here at the Bokka Group, we believe great customer experiences come from a culture[...]