Ever wonder how home builders can improve the user experience with research and testing?
In the ever-expanding world of User Experience (UX), organizations are starting to realize just how important research and user testing can be to improve the[...]
Website redesigns for builders can take months, even years of hard work. And they often run over schedule and over budget. Then after all the[...]
In Parts 1 and 2 of this series, we covered the impact of a dedicated customer experience (CX) initiative to home building performance and the components of a winning customer experience strategy. In Part 3, we’ll look at measuring the customer[...]
While almost everyone understands the benefits technology can bring, deciding which tools to integrate into your customer experience strategy can be extremely daunting. Technology moves quickly and we often find ourselves in a position where the[...]
Many times, the first impression a home shopper has of your home building company is with your Online Sales Counselor (often called an OSC). This job title has many other names: Internet Sales Specialist, Online Concierge, New Home Specialist,[...]
As technology in marketing continues to grow and develop, you may have heard the term “lead intelligence” come up. But what exactly is lead intelligence? More importantly, what can it do for home builders?