As home builders look for ways to thrive in the aftermath of the pandemic boom, our advice is simple: Understand everything you can about who is in[...]
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If you're a home building marketer, you may have asked yourself, "Why are the visitors to my website not converting to leads?" Well...you're not[...]
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Selling new construction homes in the past several years has treated us to some wonderful, warm tailwinds (gusty at times) with not enough homes to[...]
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Overall, the experience of buying a newly built home is unlike purchasing any other product your customers encounter. The closest thing might be[...]
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For some time, housing experts have been forecasting a cooling market. And now that COVID has turned things upside down, it seems more likely than[...]
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If you're a home building marketer, you may have found that reaching new customers is more challenging than it seems. It's hard to come up with new[...]
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A version of this article first appeared in Professional Builder Magazine Zappos has a unique approach to improving the customer experience. Not long[...]
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In many ways, homebuyers can easily regress to childhood behaviors. If they don't get an answer (or the answer they want to hear), they go from one[...]