Customer satisfaction surveys have been the bedrock homebuilders use to gather their customer feedback. The thinking goes... We sell the home. Build[...]
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Company culture is a subject that gets talked about as essential, and managers at conferences will usually nod along in agreement. In my experience,[...]
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When we do Journey Mapping for Home Builders, we dig into data to identify the biggest challenges home buyers face when buying and building their[...]
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Recently, I sat down to coffee with a home builder friend of mine named Mark and we landed on the topic of digital marketing. Like many builders,[...]
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Journey mapping for home builders is a hot topic these days. In the past two years I've heard more home builders talking about customer experience[...]
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Nearly every person in this country (and possibly the world) knows about Google. And for most of us in marketing, we use Adwords for our home builder[...]
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In March 2020, the world as we knew it came to a screeching halt with the arrival of COVID-19. Home buyers, sellers, and builders alike sat in the[...]
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If you're like most people in the building industry, you've heard the phrase Customer Experience used a lot lately. Whether it's to describe your[...]