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    Experience Agency for Home Builders
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    Insights from Bokka: Articles

    • What is customer journey mapping for home builders?
      Articles

      What is customer journey mapping for home builders?

      Journey mapping for home builders is a hot topic these days. In the past two years I've heard more home builders talking about customer experience[...]

      Jimmy Diffee on June 23, 2021
      7 min read
    • What home builders need to know about Google Adwords for PPC
      Articles

      What home builders need to know about Google Adwords for PPC

      Nearly every person in this country (and possibly the world) knows about Google. And for most of us in marketing, we use Adwords for our home builder[...]

      Ed Carey, CEO of Audience Town on January 12, 2021
      6 min read
    • How Top Builders are Using Virtual Tools during COVID
      Articles

      How Top Builders are Using Virtual Tools during COVID

      In March 2020, the world as we knew it came to a screeching halt with the arrival of COVID-19. Home buyers, sellers, and builders alike sat in the[...]

      Sallie Wright Serene on December 02, 2020
      10 min read
    • Customer Experience is the story your customers tell their friends
      Articles

      Customer Experience is the story your customers tell their friends

      If you're like most people in the building industry, you've heard the phrase Customer Experience used a lot lately. Whether it's to describe your[...]

      Jimmy Diffee on October 27, 2020
      1 min read
    • Advice for Selling New Homes Virtually
      Articles

      Advice for Selling New Homes Virtually

      The new home sales world has been flipped on its head lately. COVID concerns have forced us to start selling in new ways. Changing systems and[...]

      Paul Gortzig on October 15, 2020
      9 min read
    • Builder Digital Marketing Summit: 10/29-11/19
      Articles

      Builder Digital Marketing Summit: 10/29-11/19

      In-person conferences were pretty much the first thing to go for me when COVID hit. First it was PCBC, then Builder20 Groups, and then the Digital[...]

      Jimmy Diffee on September 23, 2020
      2 min read
    • How to Advertise Your 3D Home Tours
      Articles

      How to Advertise Your 3D Home Tours

      The way people search for homes is rapidly changing. 3D home tour technology is quickly becoming the best way for builders to showcase new homes at a[...]

      Greg Capello on September 10, 2020
      3 min read
    • Using Google Analytics to Improve ROI for your builder marketing
      Articles

      Using Google Analytics to Improve ROI for your builder marketing

      In this crazy time of virtual appointments and social distancing, digital marketing has become increasingly important for home builders. Digital[...]

      Chris Paffett on August 07, 2020
      5 min read
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