Self-service is disrupting nearly every industry imaginable. It’s just a matter of time before online home buying is the new normal. If I told you to[...]
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One of the biggest mistakes any home builder can make is taking the user experience (UX) for granted. If you've read many of our articles, you know[...]
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Working from home has become the new normal. For home builders in the 45 states that are still allowing construction to continue, it's a huge change[...]
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Rick, the ever-professional salesperson, arrived at the model home at his usual time. He meticulously went room-by-room to turn on all the lights[...]
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Over 90% of home shoppers start their search online. Your website is your new storefront and your phone or computer is your primary source of[...]
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Closing day for Scott and Jill has finally arrived. They couldn't be more excited and the looks on their faces tell the whole story. For months[...]
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Having an engaging and exciting blog is a must-have for homebuilders in today's internet-obsessed, content-driven, fast-paced culture. This shouldn't[...]
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When is the last time you examined your Key Performance Indicators (KPI's) to be sure they're aligned with today's business environment? As those of[...]