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Articles Marketing strategy

by Paul Gortzig

Do you really need MORE leads?

“More leads? Heck yeah, bring em on! You can never have too many leads, can you? That’s like having too much ice cream.” Well, I contend to you that you can have too many leads (and too much ice cream for that matter).

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Builder culture Articles Customer experience Digital media Lead conversion

by Bokka Group

How to Avoid Disruption in Home Building

We’ve all heard the talk about disruption coming to the construction industry. We shouldn’t be surprised. For decades, very little has changed about the way we build and sell homes.

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Articles Marketing strategy Customer experience Marketing automation Personalization

by Charlie Stanard

Personalized Marketing For New Home Builders

Personalized marketing is becoming the new normal

In the last few years, the home builder marketing landscape has changed dramatically. Traditional methods of segmentation are no longer enough. Companies like Amazon and Lyft have made[...]

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Articles User Testing Marketing strategy Usability testing User research

by Aviva Johnson

Should You Be Doing A/B Testing on Your Homebuilder Website?

Maybe you’ve heard of A/B testing, or split testing, and it sounds like one of those things that

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Builder culture Articles Customer experience Journey mapping Voice of the customer Home Builder CX

by Dallas Johnson

Components of a Winning Customer Experience Strategy for Home Builders

In Part 1 of this series on Customer Experience in the Home Building Industry, we made a case for improving the customer experience in the home building industry. In this article, Part 2, we identify the core components of a successful Customer[...]

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Articles User Testing Customer experience Personalization Usability testing User research

by Sallie Wright Serene

The Advantage of Usability Testing in a Competitive Home Buying Market

For decades, home builders have struggled when it comes to communication with their home buyers. If you’ve ever built a home, then this concept is not lost on you. Homebuyers want frequent communication with their builders, and want to be in the[...]

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How to Prepare for Success in a Cooling Market: A New Home Sales Guide

How to Prepare for Success in a Cooling Market: A New Home Sales Guide

Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales.

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