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    Experience Agency for Home Builders
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    Insights from Bokka: Articles

    • Build a Culture of Action with Your CX Survey Program
      Articles

      Build a Culture of Action with Your CX Survey Program

      Customer satisfaction surveys have been the bedrock homebuilders use to gather their customer feedback. The thinking goes... We sell the home. Build[...]

      Eric Lee on March 09, 2022
      3 min read
    • How to make company culture your competitive edge
      Articles

      How to make company culture your competitive edge

      Company culture is a subject that gets talked about as essential, and managers at conferences will usually nod along in agreement. In my experience,[...]

      Ron Holt on February 02, 2022
      8 min read
    • If You Have an Unhappy Homebuyer - This is Probably What Went Wrong
      Articles

      If You Have an Unhappy Homebuyer - This is Probably What Went Wrong

      When we do Journey Mapping for Home Builders, we dig into data to identify the biggest challenges home buyers face when buying and building their[...]

      Paul Gortzig on January 20, 2022
      8 min read
    • Search Engine Marketing for home builders: 'What is it?' and 'How to budget for it'
      Articles

      Search Engine Marketing for home builders: 'What is it?' and 'How to budget for it'

      Recently, I sat down to coffee with a home builder friend of mine named Mark and we landed on the topic of digital marketing. Like many builders,[...]

      Crystal Swain on December 15, 2021
      7 min read
    • What is customer journey mapping for home builders?
      Articles

      What is customer journey mapping for home builders?

      Journey mapping for home builders is a hot topic these days. In the past two years I've heard more home builders talking about customer experience[...]

      Jimmy Diffee on June 23, 2021
      7 min read
    • What home builders need to know about Google Adwords for PPC
      Articles

      What home builders need to know about Google Adwords for PPC

      Nearly every person in this country (and possibly the world) knows about Google. And for most of us in marketing, we use Adwords for our home builder[...]

      Ed Carey, CEO of Audience Town on January 12, 2021
      6 min read
    • How Top Builders are Using Virtual Tools during COVID
      Articles

      How Top Builders are Using Virtual Tools during COVID

      In March 2020, the world as we knew it came to a screeching halt with the arrival of COVID-19. Home buyers, sellers, and builders alike sat in the[...]

      Sallie Wright Serene on December 02, 2020
      10 min read
    • Customer Experience is the story your customers tell their friends
      Articles

      Customer Experience is the story your customers tell their friends

      If you're like most people in the building industry, you've heard the phrase Customer Experience used a lot lately. Whether it's to describe your[...]

      Jimmy Diffee on October 27, 2020
      1 min read
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    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

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