Many times, the first impression a home shopper has of your home building company is with your Online Sales Counselor (often called an OSC). This job[...]
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As technology in marketing continues to grow and develop, you may have heard the term “lead intelligence” come up. But what exactly is lead[...]
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With "office-optional" - culture is more important than ever. Here at the Bokka Group, we believe great customer experiences come from a culture[...]
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“More leads? Heck yeah, bring em on! You can never have too many leads, can you? That’s like having too much ice cream.” Well, I contend to you that[...]
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We’ve all heard the talk about disruption coming to the construction industry. We shouldn’t be surprised. For decades, very little has changed about[...]
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Personalized marketing is becoming the new normal In the last few years, the home builder marketing landscape has changed dramatically. Traditional[...]
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Maybe you’ve heard of A/B testing, or split testing, and it sounds like one of those things that
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In Part 1 of this series on Customer Experience in the Home Building Industry, we made a case for improving the customer experience in the home[...]