With so many new startups and tech companies going mainstream, it's hard to keep up with everything unless you happen to live in Silicon Valley. And[...]
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In today's densely-saturated home builder marketing landscape, email still reigns as a primary way for construction companies to communicate[...]
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Ever wonder how home builders can improve the user experience with research and testing? In the ever-expanding world of User Experience (UX),[...]
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Often the phrase “we need a new website” can strike fear into the heart of home building marketers. Website redesigns for builders can take months,[...]
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In Parts 1 and 2 of this series, we covered the impact of a dedicated customer experience (CX) initiative to home building performance and the[...]
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While almost everyone understands the benefits technology can bring, deciding which tools to integrate into your customer experience strategy can be[...]
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Many times, the first impression a home shopper has of your home building company is with your Online Sales Counselor (often called an OSC). This job[...]
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As technology in marketing continues to grow and develop, you may have heard the term “lead intelligence” come up. But what exactly is lead[...]