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    Insights from Bokka: Articles

    • Don't Be a Formzilla: Get More Leads with Progressive Profiling
      Articles

      Don't Be a Formzilla: Get More Leads with Progressive Profiling

      Tell me if this sounds familiar. A potential homebuyer—let's call him John—finds his way to your website, ready to embark on the journey to his dream[...]

      Paula Huggett - Partner, VP Client Services on July 27, 2023
      4 min read
    • Home Sales Stagnating? Discover the Power of Personas
      Articles

      Home Sales Stagnating? Discover the Power of Personas

      Picture this: You've spent countless hours developing a solid marketing campaign for your latest release of homes. You've studied the market trends,[...]

      Paula Huggett - Partner, VP Client Services on July 12, 2023
      4 min read
    • How Important are Construction Updates?
      Articles

      How Important are Construction Updates?

      As market conditions gravitate towards a more normalized state, it's time to bring the focus back to what matters most – our customers. After all,[...]

      Paul Gortzig - Director of Sales on June 28, 2023
      8 min read
    • The Lost Buyer Survey: A Home Builder's Secret Weapon
      Articles

      The Lost Buyer Survey: A Home Builder's Secret Weapon

      A builder recently came to me with a data question that many have wrestled with at one point or another: "What should we do with a list of past[...]

      Eric Lee - Director of Customer Experience on June 15, 2023
      6 min read
    • Why Home Builders Should Consider Fractional CMOs
      Articles

      Why Home Builders Should Consider Fractional CMOs

      In today's competitive home building industry, staying ahead of the curve in marketing and sales is crucial. However, many builders struggle to keep[...]

      Paula Huggett - Partner, VP Client Services on May 31, 2023
      4 min read
    • Standing Out in a Competitive Market: The Builder's Brand Guide
      Articles

      Standing Out in a Competitive Market: The Builder's Brand Guide

      As a professional in the home building industry, you've likely heard the term "brand standards" thrown around. But do you really know what that[...]

      Michelle Nguyen - UI/UX Designer on May 10, 2023
      4 min read
    • Increase Website Traffic with These PPC Strategies for Home Builders
      Articles

      Increase Website Traffic with These PPC Strategies for Home Builders

      Looking for ways to get more traffic to your website? Pay-Per-Click could be your secret weapon. For home builders, Pay-Per-Click (PPC) campaigns are[...]

      Crystal Swain - Strategist on April 19, 2023
      13 min read
    • Outsmart the Competition: Get Better Leads in a Slowing Market
      Articles

      Outsmart the Competition: Get Better Leads in a Slowing Market

      As home builders look for ways to thrive in the aftermath of the pandemic boom, our advice is simple: Understand everything you can about who is in[...]

      Ed Carey - CEO of Audience Town on April 10, 2023
      3 min read
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    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

    Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales.

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