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    Insights from Bokka: Articles

    • Standing Out in a Competitive Market: The Builder's Brand Guide
      Articles

      Standing Out in a Competitive Market: The Builder's Brand Guide

      As a professional in the home building industry, you've likely heard the term "brand standards" thrown around. But do you really know what that[...]

      Michelle Nguyen - UI/UX Designer on May 10, 2023
      4 min read
    • Increase Website Traffic with These PPC Strategies for Home Builders
      Articles

      Increase Website Traffic with These PPC Strategies for Home Builders

      Looking for ways to get more traffic to your website? Pay-Per-Click could be your secret weapon. For home builders, Pay-Per-Click (PPC) campaigns are[...]

      Crystal Swain - Strategist on April 19, 2023
      13 min read
    • Outsmart the Competition: Get Better Leads in a Slowing Market
      Articles

      Outsmart the Competition: Get Better Leads in a Slowing Market

      As home builders look for ways to thrive in the aftermath of the pandemic boom, our advice is simple: Understand everything you can about who is in[...]

      Ed Carey - CEO of Audience Town on April 10, 2023
      3 min read
    • An important reason your website isn't getting enough leads, and how to fix it
      Articles

      An important reason your website isn't getting enough leads, and how to fix it

      If you're a home building marketer, you may have asked yourself, "Why are the visitors to my website not converting to leads?" Well...you're not[...]

      Michelle Nguyen - UI/UX Designer on January 19, 2023
      4 min read
    • Selling New Construction Homes: Strategies for Success
      Articles

      Selling New Construction Homes: Strategies for Success

      Selling new construction homes in the past several years has treated us to some wonderful, warm tailwinds (gusty at times) with not enough homes to[...]

      Paul Gortzig - Director of Sales on January 09, 2023
      8 min read
    • Managing the CX Roller Coaster for Homebuyers
      Articles

      Managing the CX Roller Coaster for Homebuyers

      Overall, the experience of buying a newly built home is unlike purchasing any other product your customers encounter. The closest thing might be[...]

      Jimmy Diffee - Bokka Co-Founder on December 05, 2022
      7 min read
    • Tips for Selling New Homes in a Cooling Market
      Articles

      Tips for Selling New Homes in a Cooling Market

      For some time, housing experts have been forecasting a cooling market. And now that COVID has turned things upside down, it seems more likely than[...]

      Paul Gortzig - Director of Sales on November 11, 2022
      13 min read
    • What a Shoe Store Can Teach You About Home Builder Customer Service.
      Articles

      What a Shoe Store Can Teach You About Home Builder Customer Service.

      A version of this article first appeared in Professional Builder Magazine Zappos has a unique approach to improving the customer experience. Not long[...]

      Jimmy Diffee - Bokka Co-Founder on October 31, 2022
      6 min read
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    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

    Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales.

    Find out more

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    What we do

    We help you make lasting improvements to your customer experience (CX). From CX design to monitoring and management, we create a seamless home buying experience that increases customer satisfaction, brand value, and employee happiness.

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