Below is a graphic of “Average Conversion Rates” taken from a presentation by the Bokka Group at the 2017 DCX Conference Average conversion rates may[...]
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When someone thinks of a Ritz Carlton-like experience, it’s unlikely they think of the home building culture. It’s an industry not typically known[...]
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What does the future of digital marketing look like for home building marketers? In a field not always known for being on the leading edge of[...]
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Home builders are constantly on the hunt for the latest ideas to improve their presence on social media. A quick search for the phrase social media[...]
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In an upswing market, how do you find time to deal with the onslaught of new leads? (Originally published in Sales+Marketing Ideas Magazine)
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Millennials are forcing home builders to change the way they do business (especially as it relates to home builder marketing) The Millennials have[...]
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Is it worth it for home builders to invest money to improve the customer experience? Most builders would answer the above question with a “yes.” In[...]
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SOCIAL MEDIA AND HOME BUYERS As part of a recent interview for Professional Builder Magazine, I was asked about social media for home builders, and[...]