In the first of a five-part series, on Customer Experience in the Home Building Industry, we’ll explore the basics of customer experience, why it[...]
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Bad reviews come from broken experiences. Unified customer experiences are rare these days. Think about a bad customer experience you’ve had lately.[...]
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There’s nothing new about the concept of delivering great customer experiences. But the term itself has achieved buzzword status over the past few[...]
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Below is a graphic of “Average Conversion Rates” taken from a presentation by the Bokka Group at the 2017 DCX Conference Average conversion rates may[...]
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When someone thinks of a Ritz Carlton-like experience, it’s unlikely they think of the home building culture. It’s an industry not typically known[...]
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What does the future of digital marketing look like for home building marketers? In a field not always known for being on the leading edge of[...]
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Home builders are constantly on the hunt for the latest ideas to improve their presence on social media. A quick search for the phrase social media[...]
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In an upswing market, how do you find time to deal with the onslaught of new leads? (Originally published in Sales+Marketing Ideas Magazine)