Insights from Bokka: Customer Experience

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Articles Customer experience Sales

by Paul Gortzig

Top Fails in New Home Sales

The secret's out!  We recently collected data from top mystery shoppers in the country to find out what really goes on in new homes sales. Are the sales teams really putting into practice all the training they've been taught? The answer might[...]

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Articles User Testing Customer experience Voice of the customer Usability testing UX research Home Builder CX

by Sallie Wright Serene

The Home Builder's Cheat Sheet for Research & User Testing

Ever wonder how home builders can improve the user experience with research and testing?

In the ever-expanding world of User Experience (UX), organizations are starting to realize just how important research and user testing can be to improve the[...]

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Articles Customer experience Home Builder CX

by Dallas Johnson

The Important Metrics to Track in Your Customer Experience Program

In Parts 1 and 2 of this series, we covered the impact of a dedicated customer experience (CX) initiative to home building performance and the components of a winning customer experience strategy. In Part 3, we’ll look at measuring the customer[...]

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Articles Customer experience Home Builder CX

by Jimmy Diffee

13 Tips for Builders to Improve Customer Experience

While almost everyone understands the benefits technology can bring, deciding which tools to integrate into your customer experience strategy can be extremely daunting. Technology moves quickly and we often find ourselves in a position where the[...]

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Builder culture Articles Customer experience Digital media Lead conversion

by Bokka Group

How to Avoid Disruption in Home Building

We’ve all heard the talk about disruption coming to the construction industry. We shouldn’t be surprised. For decades, very little has changed about the way we build and sell homes.

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Articles Marketing strategy Customer experience Marketing automation Personalization

by Charlie Stanard

Personalized Marketing For New Home Builders

Personalized marketing is becoming the new normal

In the last few years, the home builder marketing landscape has changed dramatically. Traditional methods of segmentation are no longer enough. Companies like Amazon and Lyft have made[...]

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How to Prepare for Success in a Cooling Market: A New Home Sales Guide

How to Prepare for Success in a Cooling Market: A New Home Sales Guide

Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales.

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