How do you measure the customer experience? As a customer experience (CX) consultant, I get that question all of the time from home builders,[...]
Customer Experience (CX) Resources
Customer Experience (CX) articles and resources for home builders and new home construction.
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Articles
Augmented Reality for Home Builders
If you attended the Pacific Coast Builder Conference (PCBC) this year, you probably noticed one tech trend that stood out more than all the others:[...]
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Tell me if this sounds familiar: Bob, the new COO, is preparing for his first meeting with the leadership team, poring over every number and report[...]
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Worldwide adoption of the internet into our everyday lives has made massive impacts on the marketing world. Over the past 30 years, digital marketing[...]
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When someone asks me "what do you love most about working at the Bokka Group?" my answer is always, "our passion and commitment to customer[...]
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For most industries, referrals are an important part of the business. Home building is no different. Referrals can be some of your best leads. They[...]
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The secret's out! We recently collected data from top mystery shoppers in the country to find out what really goes on in new homes sales. Are the[...]
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Ever wonder how home builders can improve the user experience with research and testing? In the ever-expanding world of User Experience (UX),[...]