The secret's out! We recently collected data from top mystery shoppers in the country to find out what really goes on in new homes sales. Are the[...]
Customer Experience (CX) Resources
Customer Experience (CX) articles and resources for home builders and new home construction.
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Ever wonder how home builders can improve the user experience with research and testing? In the ever-expanding world of User Experience (UX),[...]
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In Parts 1 and 2 of this series, we covered the impact of a dedicated customer experience (CX) initiative to home building performance and the[...]
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While almost everyone understands the benefits technology can bring, deciding which tools to integrate into your customer experience strategy can be[...]
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We’ve all heard the talk about disruption coming to the construction industry. We shouldn’t be surprised. For decades, very little has changed about[...]
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Personalized marketing is becoming the new normal In the last few years, the home builder marketing landscape has changed dramatically. Traditional[...]
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In Part 1 of this series on Customer Experience in the Home Building Industry, we made a case for improving the customer experience in the home[...]
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For decades, home builders have struggled when it comes to communication with their home buyers. If you’ve ever built a home, then this concept is[...]