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    Home Builder CX

    Articles and customer experience resources for home builders and new home construction.

    • From Frustration to Five Stars: Solving the 5 Biggest Homebuyer Pain Points with Journey Mapping
      Articles

      From Frustration to Five Stars: Solving the 5 Biggest Homebuyer Pain Points with Journey Mapping

      Building a new home should be a journey filled with excitement—not regret. But our journey mapping work reveals a consistent truth: many of the[...]

      Eric Lee - Director of Customer Experience on October 06, 2025
      9 min read
    • Buyer Personas for Home Builders: How to Create and Use Them Effectively
      Articles

      Buyer Personas for Home Builders: How to Create and Use Them Effectively

      Ever feel like you’re marketing to a faceless crowd, hoping your message lands with the right homebuyer? You’re not alone. In the home building[...]

      Crystal Swain - Strategist on October 02, 2025
      6 min read
    • Great Customer Experience Starts with Your Employees
      Articles

      Great Customer Experience Starts with Your Employees

      In today’s competitive homebuilding market, delivering an exceptional customer experience (CX) is no longer optional—it’s a business imperative.

      Eric Lee - Director of Customer Experience on September 10, 2025
      5 min read
    • 10 Must-Haves for a Home Builder Website Homepage
      Articles

      10 Must-Haves for a Home Builder Website Homepage

      Your homepage is your first impression and your best opportunity to draw buyers in. Today’s homebuyers start their journey online. That means your[...]

      Becky Gelder - Senior Visual Designer on August 20, 2025
      8 min read
    • Inspire action on your website with CTAs: A recipe for clicks & leads
      Articles

      Inspire action on your website with CTAs: A recipe for clicks & leads

      If you’ve ever felt like you're sinking money into website traffic but still not getting leads from it, you’re not alone. Just ask any other home[...]

      Michelle Nguyen - UI/UX Designer on August 13, 2025
      11 min read
    • Why Warranty is Such an Important Part of the Customer Experience
      Articles

      Why Warranty is Such an Important Part of the Customer Experience

      The warranty phase is arguably the most crucial and challenging part of a new home buyer's journey. And it can get ugly when things go wrong. Most[...]

      Jimmy Diffee - Bokka Co-Founder on April 09, 2025
      6 min read
    • Building Stronger Client Relationships with Real-Time Construction Updates
      Articles

      Building Stronger Client Relationships with Real-Time Construction Updates

      Think back to the last construction project you completed. How many frantic calls or emails did you get from clients feeling out of the loop? How[...]

      Bokka Group on January 02, 2025
      6 min read
    • Top 5 Benefits of Sharing Real-Time Notifications with Clients Using Construction Communication Software
      Articles

      Top 5 Benefits of Sharing Real-Time Notifications with Clients Using Construction Communication Software

      Building a home is an exciting yet complex process, and clear communication is key to keeping everything on track. Homebuyers want to feel confident[...]

      Paul Gortzig - Director of Sales on July 01, 2024
      5 min read
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