Lead Generation and Conversion through the new home sales funnel

For home builders and developers, launching new communities should be the best of times. It signifies growth, and should be filled with excitement,[...]

Worldwide adoption of the internet into our everyday lives has made massive impacts on the marketing world. Over the past 30 years, digital marketing[...]

Does it ever feel like there are too many home builder marketing tactics to keep up with? And which of them work best for your budget?

Many times, the first impression a home shopper has of your home building company is with your Online Sales Counselor (often called an OSC). This job[...]

As technology in marketing continues to grow and develop, you may have heard the term “lead intelligence” come up. But what exactly is lead[...]

We’ve all heard the talk about disruption coming to the construction industry. We shouldn’t be surprised. For decades, very little has changed about[...]

Below is a graphic of “Average Conversion Rates” taken from a presentation by the Bokka Group at the 2017 DCX home builder Conference Average[...]

How bringing together sales and marketing technologies can create the ideal home buying experience. Have you ever wondered what the home-buying[...]