--- title: CX Insights for Home Builders | Lead gen & conversion (3) description: Lead gen & conversion | Insightful articles to help home builder create a better home buying experience. From Experience Management (XM) to Voice of the Customer (VoC), we explore strategies to help you improve your Customer Experience (CX). 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[esc ](https://www.bokkagroup.com/home-builder-insights/articles/tag/lead-gen-conversion/page/3#) Experience Agency for Home Builders [ 720-466-7562 ](tel:720-466-7562) [search ](https://www.bokkagroup.com/home-builder-insights/articles/tag/lead-gen-conversion/page/3#searchpopup) menu ### Filter by type (Filter by type) All Types Articles Research Whitepapers - [All Types](https://www.bokkagroup.com/home-builder-insights) - [Articles](https://www.bokkagroup.com/home-builder-insights/articles) - [Research](https://www.bokkagroup.com/home-builder-insights/research) - [Whitepapers](https://www.bokkagroup.com/home-builder-insights/whitepapers) ### Filter by topic (Filter by topic) Augmented Reality (AR) (9)Builder culture (31)Builder Signal (4)Culture (1)Customer experience (CX) (58)Customer Satisfaction Surveys (18)Data collection (21)Digital media placement (20)Digital Tools (52)Home Builder CX (39)Home builder reviews (17)Journey mapping (18)Lead gen & conversion (41)Lead nurturing & follow up (22)Marketing automation (9)Marketing ideas and strategies (62)New home sales (32)Online Sales Counselor Program (8)Personalization (18)Search Engine Marketing (8)SEO (2)Social media (8)User testing (5)UX / UI (9)Virtual Reality (VR) (7)Voice of the Customer (VoC) (12)Website design (16) - 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[Aviva Johnson](https://www.bokkagroup.com/home-builder-insights/articles/author/aviva-johnson) (1) - [Becky Gelder](https://www.bokkagroup.com/home-builder-insights/articles/author/becky-gelder-senior-visual-designer) (1) - [Bokka Group](https://www.bokkagroup.com/home-builder-insights/articles/author/bokka-group) (20) - [Charlie Stanard](https://www.bokkagroup.com/home-builder-insights/articles/author/charlie-stanard) (4) - [Chelsea Kendrick](https://www.bokkagroup.com/home-builder-insights/articles/author/chelsea-johnson) (5) - [Chris Paffett](https://www.bokkagroup.com/home-builder-insights/articles/author/chris-paffett) (1) - [Crystal Swain](https://www.bokkagroup.com/home-builder-insights/articles/author/crystal-swain) (6) - [Dallas Johnson](https://www.bokkagroup.com/home-builder-insights/articles/author/dallas-johnson) (4) - [Ed Carey](https://www.bokkagroup.com/home-builder-insights/articles/author/ed-carey) (2) - [Eric Lee](https://www.bokkagroup.com/home-builder-insights/articles/author/eric-lee) (10) - [Greg Capello](https://www.bokkagroup.com/home-builder-insights/articles/author/greg-capello) (1) - [Jimmy Diffee](https://www.bokkagroup.com/home-builder-insights/articles/author/jimmy-diffee) (31) - [Laura Box](https://www.bokkagroup.com/home-builder-insights/articles/author/laura-box) (2) - [Matt Savoy](https://www.bokkagroup.com/home-builder-insights/articles/author/matt-savoy) (3) - [Michelle Nguyen](https://www.bokkagroup.com/home-builder-insights/articles/author/michelle-nguyen) (5) - [Mike McGuire](https://www.bokkagroup.com/home-builder-insights/articles/author/mike-mcguire) (1) - [Paul Gortzig](https://www.bokkagroup.com/home-builder-insights/articles/author/paul-gortzig) (16) - [Paula Huggett](https://www.bokkagroup.com/home-builder-insights/articles/author/paula-huggett) (8) - [Rachel Conn](https://www.bokkagroup.com/home-builder-insights/articles/author/rachel-conn) (4) - [Ron Holt](https://www.bokkagroup.com/home-builder-insights/articles/author/ron-holt) (6) - [Sallie Wright Serene](https://www.bokkagroup.com/home-builder-insights/articles/author/sallie-wright-serene) (5) - [Sara Lambert](https://www.bokkagroup.com/home-builder-insights/articles/author/sara-lambert) (4) # Lead Generation and Conversion through the new home sales funnel Lead Generation and Lead Conversion resources for home builders and new home construction. - [![Outsmart the Competition: Get Better Leads in a Slowing Market](https://www.bokkagroup.com/hs-fs/hubfs/Virtual%20Tools%20Homebuying.jpg?length=500&name=Virtual%20Tools%20Homebuying.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/get-better-real-estate-leads-slowing-market) ###### Articles ## [Outsmart the Competition: Get Better Leads in a Slowing Market](https://www.bokkagroup.com/home-builder-insights/articles/get-better-real-estate-leads-slowing-market) As home builders look for ways to thrive in the aftermath of the pandemic boom, our advice is simple: Understand everything you can about who is in[...] [Ed Carey - CEO of Audience Town](https://www.bokkagroup.com/home-builder-insights/articles/author/ed-carey) on April 10, 2023 3 min read - [![An important reason your website isn't getting enough leads, and how to fix it](https://www.bokkagroup.com/hs-fs/hubfs/Persons-hand-turning-up-dial-for-lead-generation-for-home-builder.jpg?length=500&name=Persons-hand-turning-up-dial-for-lead-generation-for-home-builder.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/increase-website-leads-brand-story) ###### Articles ## [An important reason your website isn't getting enough leads, and how to fix it](https://www.bokkagroup.com/home-builder-insights/articles/increase-website-leads-brand-story) If you're a home building marketer, you may have asked yourself, "Why are the visitors to my website not converting to leads?" Well...you're not[...] [Michelle Nguyen - UI/UX Designer](https://www.bokkagroup.com/home-builder-insights/articles/author/michelle-nguyen) on January 19, 2023 4 min read - [![How to Create a Successful Marketing Plan for Home Builders](https://www.bokkagroup.com/hs-fs/hubfs/Young-woman-reasearching-a-home-builder-marketing-plan-on-a-desktop-computer.jpg?length=500&name=Young-woman-reasearching-a-home-builder-marketing-plan-on-a-desktop-computer.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/create-winning-home-builder-marketing-plan) ###### Articles ## [How to Create a Successful Marketing Plan for Home Builders](https://www.bokkagroup.com/home-builder-insights/articles/create-winning-home-builder-marketing-plan) At Bokka, we understand the challenges that home builders face when it comes to marketing their businesses. With so much competition, it's important[...] [Paula Huggett - Partner, VP Client Services](https://www.bokkagroup.com/home-builder-insights/articles/author/paula-huggett) on September 30, 2022 9 min read - [![Home Builder Landing Pages: 10x More Leads vs. Your Home Page](https://www.bokkagroup.com/hs-fs/hubfs/Laptop-with-home-builder-landing-page-on-the-screen2.jpg?length=500&name=Laptop-with-home-builder-landing-page-on-the-screen2.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/home-builder-landing-pages-10x-more-leads) ###### Articles ## [Home Builder Landing Pages: 10x More Leads vs. Your Home Page](https://www.bokkagroup.com/home-builder-insights/articles/home-builder-landing-pages-10x-more-leads) The Importance of Home Builder Landing Pages As a builder, you might be thinking, “I’ve invested in my website, I’m paying for advertising that[...] [Ron Holt - Director of Technology](https://www.bokkagroup.com/home-builder-insights/articles/author/ron-holt) on June 01, 2022 20 min read - [![What home builders need to know about Google Adwords for PPC](https://www.bokkagroup.com/hs-fs/hubfs/computer-screen-of-google-adwords-ppc-for-home-builder.jpg?length=500&name=computer-screen-of-google-adwords-ppc-for-home-builder.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/google-adwords-home-builders-ppc) ###### Articles ## [What home builders need to know about Google Adwords for PPC](https://www.bokkagroup.com/home-builder-insights/articles/google-adwords-home-builders-ppc) Nearly every person in this country (and possibly the world) knows about Google. And for most of us in marketing, we use Adwords for our home builder[...] [Ed Carey - CEO of Audience Town](https://www.bokkagroup.com/home-builder-insights/articles/author/ed-carey) on January 12, 2021 6 min read - [![How Top Builders are Using Virtual Tools during COVID](https://www.bokkagroup.com/hs-fs/hubfs/Woman-using-VR-with-phone-to-view-MI-home.jpg?length=500&name=Woman-using-VR-with-phone-to-view-MI-home.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/how-top-builders-using-virtual-tools-during-covid) ###### Articles ## [How Top Builders are Using Virtual Tools during COVID](https://www.bokkagroup.com/home-builder-insights/articles/how-top-builders-using-virtual-tools-during-covid) In March 2020, the world as we knew it came to a screeching halt with the arrival of COVID-19. Home buyers, sellers, and builders alike sat in the[...] [Sallie Wright Serene - UX Designer](https://www.bokkagroup.com/home-builder-insights/articles/author/sallie-wright-serene) on December 02, 2020 10 min read - [![How to Advertise Your 3D Home Tours](https://www.bokkagroup.com/hs-fs/hubfs/Woman-viewing-virtual-home-tour-on-smartphone.jpg?length=500&name=Woman-viewing-virtual-home-tour-on-smartphone.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/advertise-3d-new-home-virtual-tours) ###### Articles ## [How to Advertise Your 3D Home Tours](https://www.bokkagroup.com/home-builder-insights/articles/advertise-3d-new-home-virtual-tours) The way people search for homes is rapidly changing. 3D home tour technology is quickly becoming the best way for builders to showcase new homes at a[...] [Greg Capello](https://www.bokkagroup.com/home-builder-insights/articles/author/greg-capello) on September 10, 2020 3 min read - [![The Ultimate Toolkit for Online Sales Consultants in Homebuilding](https://www.bokkagroup.com/hs-fs/hubfs/Young-online-sales-consultant-working-on-a-computer.jpg?length=500&name=Young-online-sales-consultant-working-on-a-computer.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/ultimate-toolkit-online-sales-consultants) ###### Articles ## [The Ultimate Toolkit for Online Sales Consultants in Homebuilding](https://www.bokkagroup.com/home-builder-insights/articles/ultimate-toolkit-online-sales-consultants) We're frequently asked about the top tools available to improve efficiency for the Online Sales Consultant (AKA Internet Sales Specialist, Online[...] [Paula Huggett - Partner, VP Client Services](https://www.bokkagroup.com/home-builder-insights/articles/author/paula-huggett) on July 16, 2020 13 min read - [   Prev ](https://www.bokkagroup.com/home-builder-insights/articles/tag/lead-gen-conversion/page/2) - [1 ](https://www.bokkagroup.com/home-builder-insights/articles) - [2](https://www.bokkagroup.com/home-builder-insights/articles/tag/lead-gen-conversion/page/2) - [3 ](https://www.bokkagroup.com/home-builder-insights/articles/tag/lead-gen-conversion/page/3) - [4 ](https://www.bokkagroup.com/home-builder-insights/articles/tag/lead-gen-conversion/page/4) - [5 ](https://www.bokkagroup.com/home-builder-insights/articles/tag/lead-gen-conversion/page/5) - [Next   ](https://www.bokkagroup.com/home-builder-insights/articles/tag/lead-gen-conversion/page/4) ## Get in touch We understand the challenges of innovating in an industry not known for great experiences. Tell us your story. [Contact us](https://www.bokkagroup.com/contact-archived) [![How to Prepare for Success in a Cooling Market: A New Home Sales Guide](https://www.bokkagroup.com/hs-fs/hubfs/New-home-sales-guide.jpg?length=500&name=New-home-sales-guide.jpg)](https://www.bokkagroup.com/home-builder-insights/whitepapers/new-home-sales-guide-success-in-a-cooling-market) ## How to Prepare for Success in a Cooling Market: A New Home Sales Guide Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales. [Find out more](https://www.bokkagroup.com/home-builder-insights/whitepapers/new-home-sales-guide-success-in-a-cooling-market) [![Bokka-logo-reversed](https://www.bokkagroup.com/hs-fs/hubfs/Bokka-logo-reversed.png?width=300&name=Bokka-logo-reversed.png "Bokka-logo-reversed")](https://www.bokkagroup.com/) ##### OUR CONSTRUCTION APP [![Builder-Signal-Logo-Reversed-color](https://www.bokkagroup.com/hubfs/Builder-Signal-Logo-Reversed-color.png "Builder-Signal-Logo-Reversed-color")](https://www.bokkagroup.com/builder-signal-construction-communication-software) ##### What we do We help you make lasting improvements to your customer experience (CX). From CX design to monitoring and management, we create a seamless home buying experience that increases customer satisfaction, brand value, and employee happiness. ##### Follow us - [Facebook](https://www.facebook.com/bokkagroup/) - [Twitter](https://twitter.com/bokkagroup) - [LinkedIn](https://www.linkedin.com/company/the-bokka-group) - [RSS](https://www.bokkagroup.com/home-builder-insights/articles/rss.xml) [Get in touch](https://www.bokkagroup.com/contact) Copyright © 2026 The Bokka Group, Inc. All rights reserved.  |  [hello@bokkagroup.com ](mailto:hello@bokkagroup.com) |  [Privacy](https://www.bokkagroup.com/privacy-policy-data-collection-use-and-security-bokka-group)[mailto:hello@bokkagroup.com](mailto:hello@bokkagroup.com)