Lead Generation and Conversion through the new home sales funnel

Over 90% of home shoppers start their search online. Your website is your new storefront and your phone or computer is your primary source of[...]

Having an engaging and exciting blog is a must-have for homebuilders in today's internet-obsessed, content-driven, fast-paced culture. This shouldn't[...]

There’s a reason why most of us are in the home building industry. There’s nobility in it. We’re building homes where lifelong memories will be made.[...]

For home builders and developers, launching new communities should be the best of times. It signifies growth, and should be filled with excitement,[...]

Worldwide adoption of the internet into our everyday lives has made massive impacts on the marketing world. Over the past 30 years, digital marketing[...]

Does it ever feel like there are too many home builder marketing tactics to keep up with? And which of them work best for your budget?

Many times, the first impression a home shopper has of your home building company is with your Online Sales Counselor (often called an OSC). This job[...]

As technology in marketing continues to grow and develop, you may have heard the term “lead intelligence” come up. But what exactly is lead[...]