Lead Generation and Conversion through the new home sales funnel

Does it ever feel like there are too many home builder marketing tactics to keep up with? And which of them work best for your budget?

Many times, the first impression a home shopper has of your home building company is with your Online Sales Counselor (often called an OSC). This job[...]

As technology in marketing continues to grow and develop, you may have heard the term “lead intelligence” come up. But what exactly is lead[...]

We’ve all heard the talk about disruption coming to the construction industry. We shouldn’t be surprised. For decades, very little has changed about[...]

Average conversion rates may vary greatly by industry. The graphic illustrates conservative average rates through the new home sales funnel. In other[...]

How bringing together sales and marketing technologies can create the ideal home buying experience. Have you ever wondered what the home-buying[...]

Your home builder website is your 24/7 model center The time of home builder website as online brochure has long since passed, as more and more[...]

How leveraged is your online marketing?