esc
  • What we do
    • Consulting Services
    • Marketing Services
    • Technology Solutions
  • About Us
    • About Bokka
    • Our Methodology
    • Join Our Team
  • Success Stories
  • Insights
    • Articles
    • Research
    • Whitepapers
  • Contact
    • Join Our Team
  • Facebook
  • Twitter
  • LinkedIn
  • RSS

© 2019 The Bokka Group, Inc.
All rights reserved.

esc
    Experience Agency for Home Builders
    search
    menu

    Filter by type

    • All Types
    • Articles
    • Research
    • Whitepapers

    Filter by topic

    • Augmented Reality (AR) (7)
    • Builder culture (21)
    • Customer experience (CX) (40)
    • Customer Satisfaction Surveys (10)
    • Data collection (11)
    • Digital media placement (15)
    • Digital Tools (27)
    • Home Builder CX (24)
    • Home builder reviews (11)
    • Journey mapping (13)
    • Lead gen & conversion (25)
    • Lead nurturing & follow up (18)
    • Marketing automation (7)
    • Marketing ideas and strategies (41)
    • New home sales (25)
    • Online Sales Counselor Program (8)
    • Personalization (13)
    • Search Engine Marketing (4)
    • SEO (1)
    • Social media (7)
    • User testing (5)
    • UX / UI (6)
    • Virtual Reality (VR) (6)
    • Voice of the Customer (VoC) (11)
    • Website design (10)

    Filter by author

    • Aviva Johnson (1)
    • Bokka Group (19)
    • Charlie Stanard (4)
    • Chelsea Johnson (5)
    • Chris Paffett (1)
    • Crystal Swain (1)
    • Dallas Johnson (3)
    • Ed Carey, CEO of Audience Town (0)
    • Eric Lee (3)
    • Greg Capello (1)
    • Jimmy Diffee (22)
    • Michelle Nguyen (1)
    • Mike McGuire (1)
    • Paul Gortzig (11)
    • Paula Huggett (3)
    • Rachel Conn (4)
    • Ron Holt (2)
    • Sallie Wright Serene (5)
    • Sara Lambert (4)
    Articles

    2 Big Sessions at IBS 2013: Email 2.0 and Online Sales Counselors

    Bokka Group on January 07, 2013
    Tags Marketing ideas and strategies, Lead nurturing & follow up, Marketing automation, Lead gen & conversion, Online Sales Counselor Program, New home sales
    2 min read
    Share on Facebook Share on LinkedIn Share on Twitter Share on Email

    Bokka Group to Speak at International Builder’s Show

    International Builder ShowNow that we’ve shaken off the last of our holiday merriment, we’re excited to turn our attention to the upcoming 2013 International Builders Show in Las Vegas on January 22 – 24.

    The International Builders Show is always an exciting way to meet experts in every field, and we’re excited to contribute to IBS in three different marketing education sessions:

    Email 2.0: Taking Your Campaigns to the Next Level

    Join our Co-founder Jimmy Diffee and discover how top builders are turning e-leads into A-leads with compelling email strategies that get homes sold.

    Learning outcomes include:

    • Learn new ways to reach mobile devices with your message
    • Get field-tested strategies and tactics for improving open, click, and share rates
    • See how top builders are growing their prospect list and capturing high-quality leads
    • Find out how future technologies integrate with email, including emerging trends like retargeting and location-based marketing, and learn how to apply them to your campaigns

    In this session, which includes Tammie Smoot of Builder’s Digital Experience and Leisa Weintraub from Neal Communities, we’ll uncover how mobile is changing the way home buyers access and respond to email – and how to reach them effectively on any device.

    Get Full Details

    Online Sales Counselors: Change the Game, Set More Appointments, and Create Exceptional Customer Satisfaction

    In this session, our own Jimmy Diffee joins Wayne Homes VP of Marketing Maurie Jones, Julie Engelman of Wayne Homes, Leisa Wentraub of Neal Communities, and Robert August of North Star Synergies to talk about the role of Online Sales Counselors, including:

    • Real world success strategies from top builders
    • Case studies of e-lead management
    • How to hire, train, and manage a successful Online Sales Counselor
    • Discover how Online Sales Counselors build a high level of trust with potential homebuyers that translates to more in-office appointments

    Get Full Details

    Beyond Facebook: Pinterest, Google+, and More

    Our Vice-President and Director of Client Services Paula Huggett will co-lead a panel that will take you beyond the blah and into some of the most exciting and cutting-edge social media campaigns from home builders around the country.

    You’ll discover how to use new technologies and social platforms including Pinterest, Google+, Foursquare, mobile sites and more to engage potential home buyers in your market.

    Learning outcomes include:

    • Improve your knowledge and ability to leverage the newest in social media, mobile sites, and innovative online strategies
    • Be exposed to some of the most ground breaking social media campaigns across the country and learn how you can stay on top of your own online game
    • Gain a useful understanding of the newest avenues in social media and how to incorporate them into your online marketing strategies
    • Learn essential strategies for capturing leads from social sites and how to improve your sales from this essential market

    Paula joins Kelly Fink of The Providence Group of Georgia and Carol Morgan from Relevance for this lively panel discussion.

    Get Full Details

    Planning to attend the International Builder’s Show? Attend any or all of these sessions and introduce yourself – we look forward to meeting you!

    Ready to chat?

    So are we!

    We'll talk about the future of your company, your current initiatives, and that little thing that makes your company special. We want to understand who your best customers are and how we can act as an extension of your team to deliver amazing experiences.

    Schedule Free Consultation

    • Developing a 360 Degree Home Builder Digital Marketing Strategy

      Developing a 360 Degree Home Builder Digital Marketing Strategy

        Previous article
    • Is Email Dead?

      Is Email Dead?

      Next article   

    You may also like

    • From the Archive: 2013-14 Home Buyer Conversion Report

      From the Archive: 2013-14 Home Buyer Conversion Report

      May 01, 2014
    • Is Email Dead?

      Is Email Dead?

      January 09, 2013
    • 3 Ways to Improve Lead Capture, Nurture, and Conversion

      3 Ways to Improve Lead Capture, Nurture, and Conversion

      October 15, 2012
    • Big Brand? Think Small with Responsive Web Design

      Big Brand? Think Small with Responsive Web Design

      November 13, 2012
    • From the Archive: 2015-16 Home Buyer Conversion Report

      From the Archive: 2015-16 Home Buyer Conversion Report

      August 31, 2016
    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

    Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales.

    Find out more

    Bokka-logo-reversed
    What we do

    We help you make lasting improvements to your customer experience (CX). From CX design to monitoring and management, we create a seamless home buying experience that increases customer satisfaction, brand value, and employee happiness.

    Follow us
    • Facebook
    • Twitter
    • LinkedIn
    • RSS
    Get in touch

    Copyright © 2022 The Bokka Group, Inc. All rights reserved.  |  +1 303 573 0046  |  hello@bokkagroup.com