For decades, home builders have struggled when it comes to communication with their home buyers. If you’ve ever built a home, then this concept is[...]
Personalization Strategies for Builder Marketing
Personalization resources for home builders and new home construction.
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Your construction software may be good at scheduling. But is it good at keeping customers happy? A few months ago, I was leading a design-thinking[...]
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Once upon a time, cell phones were just phones, and home buyers were restricted to researching a purchase from a
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Bad reviews come from broken experiences. Unified customer experiences are rare these days. Think about a bad customer experience you’ve had lately.[...]
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There’s nothing new about the concept of delivering great customer experiences. But the term itself has achieved buzzword status over the past few[...]
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What does the future of digital marketing look like for home building marketers? In a field not always known for being on the leading edge of[...]
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Articles
Is Email Dead?
4 Reasons Why Email Matters More Than Ever Is email dead? According to a comprehensive survey of recent home buyers in our Home Buyer Conversion[...]