esc
  • What we do
    • Consulting Services
    • Marketing Services
    • Technology Solutions
  • About Us
    • About Bokka
    • Our Methodology
    • Join Our Team
  • Success Stories
  • Insights
    • Articles
    • Research
    • Whitepapers
  • Contact
    • Join Our Team
  • Builder Signal
  • Facebook
  • Twitter
  • LinkedIn
  • RSS

© 2024 The Bokka Group, Inc.
All rights reserved.

esc
    Experience Agency for Home Builders
    search
    menu

    Filter by type

    • All Types
    • Articles
    • Research
    • Whitepapers

    Filter by topic

    • Augmented Reality (AR) (9)
    • Builder culture (24)
    • Builder Signal (2)
    • Culture (1)
    • Customer experience (CX) (48)
    • Customer Satisfaction Surveys (13)
    • Data collection (18)
    • Digital media placement (18)
    • Digital Tools (44)
    • Home Builder CX (29)
    • Home builder reviews (12)
    • Journey mapping (13)
    • Lead gen & conversion (35)
    • Lead nurturing & follow up (21)
    • Marketing automation (9)
    • Marketing ideas and strategies (55)
    • New home sales (29)
    • Online Sales Counselor Program (8)
    • Personalization (15)
    • Search Engine Marketing (6)
    • SEO (2)
    • Social media (7)
    • User testing (5)
    • UX / UI (8)
    • Virtual Reality (VR) (7)
    • Voice of the Customer (VoC) (11)
    • Website design (12)

    Filter by author

    • Aviva Johnson (1)
    • Bokka Group (20)
    • Charlie Stanard (4)
    • Chelsea Kendrick (5)
    • Chris Paffett (1)
    • Crystal Swain (4)
    • Dallas Johnson (3)
    • Ed Carey (2)
    • Eric Lee (7)
    • Greg Capello (1)
    • Jimmy Diffee (26)
    • Laura Box (2)
    • Matt Savoy (1)
    • Michelle Nguyen (4)
    • Mike McGuire (1)
    • Paul Gortzig (14)
    • Paula Huggett (7)
    • Rachel Conn (4)
    • Ron Holt (4)
    • Sallie Wright Serene (5)
    • Sara Lambert (4)

    Insights from Bokka: Eric Lee

    Eric Lee - Director of Customer Experience

    Eric Lee

    Director of Customer Experience

    Eric Lee is the Director of Customer Experience at The Bokka Group. He is a trusted consultant to executives and decision-makers, known for his keen eye in analyzing big data to identify process improvement opportunities and create actionable plans that deliver measurable results.

    • Why Poor Construction Communication is Killing Your Referrals
      Articles

      Why Poor Construction Communication is Killing Your Referrals

      The construction phase is arguably the most complex and challenging part of the home buyer’s journey. With hundreds of activities, suppliers, and[...]

      Eric Lee - Director of Customer Experience on November 25, 2024
      5 min read
    • What's better than a Reg Card? How about a Walk-in Survey
      Articles

      What's better than a Reg Card? How about a Walk-in Survey

      What if you had a tool that identified which of your sales office visitors would become buyers? Registration cards (AKA reg. cards) have long been[...]

      Eric Lee - Director of Customer Experience on January 18, 2024
      2 min read
    • How to Improve Customer Experience Through Employee Recognition
      Articles

      How to Improve Customer Experience Through Employee Recognition

      The Power of Positive Reinforcement Creating a customer-centric culture doesn't happen overnight. It's a process that starts with a commitment by[...]

      Eric Lee - Director of Customer Experience on August 23, 2023
      6 min read
    • The Lost Buyer Survey: A Home Builder's Secret Weapon
      Articles

      The Lost Buyer Survey: A Home Builder's Secret Weapon

      A builder recently came to me with a data question that many have wrestled with at one point or another: "What should we do with a list of past[...]

      Eric Lee - Director of Customer Experience on June 15, 2023
      6 min read
    • Why homebuyers write bad reviews... and what to do about it.
      Articles

      Why homebuyers write bad reviews... and what to do about it.

      In many ways, homebuyers can easily regress to childhood behaviors. If they don't get an answer (or the answer they want to hear), they go from one[...]

      Eric Lee - Director of Customer Experience on October 03, 2022
      6 min read
    • Build a Culture of Action with Your CX Survey Program
      Articles

      Build a Culture of Action with Your CX Survey Program

      Customer satisfaction surveys have been the bedrock homebuilders use to gather their customer feedback. The thinking goes... We sell the home. Build[...]

      Eric Lee - Director of Customer Experience on March 09, 2022
      3 min read
    • How to Use Customer Feedback to Motivate Your Employees
      Articles

      How to Use Customer Feedback to Motivate Your Employees

      Rick, the ever-professional salesperson, arrived at the model home at his usual time. He meticulously went room-by-room to turn on all the lights[...]

      Eric Lee - Director of Customer Experience on April 02, 2020
      4 min read

    Get in touch

    We understand the challenges of innovating in an industry not known for great experiences. Tell us your story.

    Contact us

    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

    Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales.

    Find out more

    Bokka-logo-reversed
    OUR CONSTRUCTION APP
    Builder-Signal-Logo-Reversed-color
    What we do

    We help you make lasting improvements to your customer experience (CX). From CX design to monitoring and management, we create a seamless home buying experience that increases customer satisfaction, brand value, and employee happiness.

    Follow us
    • Facebook
    • Twitter
    • LinkedIn
    • RSS
    Get in touch

    Copyright © 2024 The Bokka Group, Inc. All rights reserved.  |  hello@bokkagroup.com