“More leads? Heck yeah, bring em on! You can never have too many leads, can you? That’s like having too much ice cream.” Well, I contend to you that[...]
Lead Nurturing and Follow-Up Resources
Lead Nurturing and Follow-Up resources for home builders and new home construction.
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Once upon a time, cell phones were just phones, and home buyers were restricted to researching a purchase from a
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Average conversion rates may vary greatly by industry. The graphic illustrates conservative average rates through the new home sales funnel. In other[...]
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What does the future of digital marketing look like for home building marketers? In a field not always known for being on the leading edge of[...]
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In an upswing market, how do you find time to deal with the onslaught of new leads? (Originally published in Sales+Marketing Ideas Magazine)
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Articles
The Ideal New Home Buying Experience
How bringing together sales and marketing technologies can create the ideal home buying experience. Have you ever wondered what the home-buying[...]
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How leveraged is your online marketing?
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Articles
Is Email Dead?
4 Reasons Why Email Matters More Than Ever Is email dead? According to a comprehensive survey of recent home buyers in our Home Buyer Conversion[...]