Insights from Bokka: Articles

Maybe you’ve heard of A/B testing, or split testing, and it sounds like one of those things that

In Part 1 of this series on Customer Experience in the Home Building Industry, we made a case for improving the customer experience in the home[...]

For decades, home builders have struggled when it comes to communication with their home buyers. If you’ve ever built a home, then this concept is[...]

Your construction software may be good at scheduling. But is it good at keeping customers happy? A few months ago, I was leading a design-thinking[...]

Once upon a time, cell phones were just phones, and home buyers were restricted to researching a purchase from a

There’s a saying that goes: “We have two ears and one mouth, so we can listen twice as much as we speak.” How often do we actually put this into[...]

In the first of a five-part series, on Customer Experience in the Home Building Industry, we’ll explore the basics of customer experience, why it[...]

Bad reviews come from broken experiences. Unified customer experiences are rare these days. Think about a bad customer experience you’ve had lately.[...]