Average conversion rates may vary greatly by industry. The graphic illustrates conservative average rates through the new home sales funnel. In other[...]
-
-
When someone thinks of a Ritz Carlton-like experience, it’s unlikely they think of the home building culture. It’s an industry not typically known[...]
-
What does the future of digital marketing look like for home building marketers? In a field not always known for being on the leading edge of[...]
-
Home builders are constantly on the hunt for the latest ideas to improve their presence on social media. A quick search for the phrase social media[...]
-
In an upswing market, how do you find time to deal with the onslaught of new leads? (Originally published in Sales+Marketing Ideas Magazine)
-
Millennials are forcing home builders to change the way they do business (especially as it relates to home builder marketing) The Millennials have[...]
-
Is it worth it for home builders to invest money to improve the customer experience? Most builders would answer the above question with a “yes.” In[...]
-
SOCIAL MEDIA AND HOME BUYERS As part of a recent interview for Professional Builder Magazine, I was asked about social media for home builders, and[...]