2 Big Sessions at IBS 2013: Email 2.0 and Online Sales Counselors

by Bokka Group

Bokka Group to Speak at International Builder’s Show

Now that we’ve shaken off the last of our holiday merriment, we’re excited to turn our attention to the upcoming 2013 International Builders Show in Las Vegas on January 22 – 24.

The International Builders Show is always an exciting way to meet experts in every field, and we’re excited to contribute to IBS in three different marketing education sessions:

Email 2.0: Taking Your Campaigns to the Next Level

Join our Vice President and Chief Effectiveness Officer Jimmy Diffee and discover how top builders are turning e-leads into A-leads with compelling email strategies that get homes sold.

Learning outcomes include:

  • Learn new ways to reach mobile devices with your message
  • Get field-tested strategies and tactics for improving open, click, and share rates
  • See how top builders are growing their prospect list and capturing high-quality leads
  • Find out how future technologies integrate with email, including emerging trends like retargeting and location-based marketing, and learn how to apply them to your campaigns

In this session, which includes Tammie Smoot of Builder’s Digital Experience and Leisa Weintraub from Neal Communities, we’ll uncover how mobile is changing the way home buyers access and respond to email – and how to reach them effectively on any device.

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Online Sales Counselors: Change the Game, Set More Appointments, and Create Exceptional Customer Satisfaction

In this session, our own Jimmy Diffee joins Wayne Homes VP of Marketing Maurie Jones, Julie Engelman of Wayne Homes, Leisa Wentraub of Neal Communities, and Robert August of North Star Synergies to talk about the role of Online Sales Counselors, including:

  • Real world success strategies from top builders
  • Case studies of e-lead management
  • How to hire, train, and manage a successful Online Sales Counselor
  • Discover how Online Sales Counselors build a high level of trust with potential homebuyers that translates to more in-office appointments

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Beyond Facebook: Pinterest, Google+, and More

Our Vice-President and Director of Client Services Paula Huggett will co-lead a panel that will take you beyond the blah and into some of the most exciting and cutting-edge social media campaigns from home builders around the country.

You’ll discover how to use new technologies and social platforms including Pinterest, Google+, Foursquare, mobile sites and more to engage potential home buyers in your market.

Learning outcomes include:

  • Improve your knowledge and ability to leverage the newest in social media, mobile sites, and innovative online strategies
  • Be exposed to some of the most ground breaking social media campaigns across the country and learn how you can stay on top of your own online game
  • Gain a useful understanding of the newest avenues in social media and how to incorporate them into your online marketing strategies
  • Learn essential strategies for capturing leads from social sites and how to improve your sales from this essential market

Paula joins Kelly Fink of The Providence Group of Georgia and Carol Morgan from Relevance for this lively panel discussion.

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Planning to attend the International Builder’s Show? Attend any or all of these sessions and introduce yourself – we look forward to meeting you!

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