Insights from Bokka: Articles




Customer experience User Testing UX research Home Builder CX Usability Testing Voice of the customer Articles

by Sallie Wright Serene

The Home Builder's Cheat Sheet for Research & User Testing

Ever wonder how home builders can improve the user experience with research and testing?

In the ever-expanding world of User Experience (UX), organizations are starting to realize just how important research and user testing can be to improve the[...]

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User research Usability Testing UX research Articles

by Rachel Conn

Think You Need a New Home Builder Website Design? Read this first.

Often the phrase “we need a new website” can strike fear into the heart of home building marketers.

Website redesigns for builders can take months, even years of hard work. And they often run over schedule and over budget. Then after all the[...]

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Home Builder CX Articles Customer experience

by Dallas Johnson

The Important Metrics to Track in Your Customer Experience Program

In Parts 1 and 2 of this series, we covered the impact of a dedicated customer experience (CX) initiative to home building performance and the components of a winning customer experience strategy. In Part 3, we’ll look at the importance of[...]

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Articles Customer experience Home Builder CX

by Jimmy Diffee

13 Technologies to Improve the Home Buying Experience

While almost everyone understands the benefits technology can bring, deciding which tools to integrate into your business can be extremely daunting. Technology moves quickly and we often find ourselves in a position where the technology we chose[...]

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Articles Online Sales Program Lead conversion

by Sara Lambert

How to Build an Online Sales Counselor Program That Really Works for New Construction Home Sales

Many times, the first impression a home shopper has of your home building company is with your Online Sales Counselor (often called an OSC). This job title has many other names: Internet Sales Specialist, Online Concierge, New Home Specialist,[...]

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Articles Lead conversion Data Collection

by Jimmy Diffee

Is "Lead Intelligence" the Next Big Thing for Builders?

As technology in marketing continues to grow and develop, you may have heard the term “lead intelligence” come up. But what exactly is lead intelligence? More importantly, what can it do for home builders?

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How to Prepare for Success in a Cooling Market: A New Home Sales Guide

How to Prepare for Success in a Cooling Market: A New Home Sales Guide

Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales.

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