Insights from Bokka: Articles




Home Builder CX Articles Customer experience

by Dallas Johnson

The Important Metrics to Track in Your Customer Experience Program

In Parts 1 and 2 of this series, we covered the impact of a dedicated customer experience (CX) initiative to home building performance and the components of a winning customer experience strategy. In Part 3, we’ll look at the importance of[...]

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Articles Customer experience Home Builder CX

by Jimmy Diffee

13 Technologies to Improve the Home Buying Experience

While almost everyone understands the benefits technology can bring, deciding which tools to integrate into your business can be extremely daunting. Technology moves quickly and we often find ourselves in a position where the technology we chose[...]

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Articles Online Sales Program Lead conversion

by Sara Lambert

How to Build an Online Sales Counselor Program That Really Works for New Construction Home Sales

Many times, the first impression a home shopper has of your home building company is with your Online Sales Counselor (often called an OSC). This job title has many other names: Internet Sales Specialist, Online Concierge, New Home Specialist,[...]

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Articles Lead conversion Data Collection

by Jimmy Diffee

Is "Lead Intelligence" the Next Big Thing for Builders?

As technology in marketing continues to grow and develop, you may have heard the term “lead intelligence” come up. But what exactly is lead intelligence? More importantly, what can it do for home builders?

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Builder culture Articles

by Chelsea Johnson

How to Maintain a Strong Culture in Today's Distributed Workplace

With "office-optional" - culture is more important than ever.

Here at the Bokka Group, we believe great customer experiences come from a culture where people are connected with those who share their passion and purpose. In this fast-changing[...]

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Marketing Strategies Articles

by Paul Gortzig

Do you really need MORE leads?

“More leads? Heck yeah, bring em on! You can never have too many leads, can you? That’s like having too much ice cream.” Well, I contend to you that you can have too many leads (and too much ice cream for that matter).

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How to Prepare for Success in a Cooling Market: A New Home Sales Guide

How to Prepare for Success in a Cooling Market: A New Home Sales Guide

Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales.

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